Sunset Hospitality Group (SHG) is a leading multinational lifestyle hospitality group, with a wide portfolio encompassing Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness Centers, and more. SHG operates 113 properties in 26 countries with a commitment to deliver authentic and diverse hospitality experiences that bring people together, all around the world.
We are looking for a dynamic and well-connected PR Manager to join our Daylife Division in Dubai. This is an in-house, hands-on role for someone who thrives in a fast-paced luxury lifestyle environment and enjoys being directly involved in driving PR activity — from media relations and influencer engagement to events, brand storytelling and on-ground activations.
The successful candidate will work closely with our Marketing and Operations teams to strengthen the visibility, positioning and cultural relevance of our daylife (Pool & Beach) brands across the UAE and GCC markets.
If you are passionate about luxury lifestyle hospitality and know how to turn great brand moments into meaningful conversations and media visibility, we would love to hear from you.
Key Responsibilities:
Develop and execute PR strategies and communication plans for our Daylife portfolio. Take a hands-on approach to day-to-day PR activities, including media pitching, press releases, media enquiries, interview coordination and proactive story development. Build and maintain strong relationships with key UAE and international media, editors, journalists, influencers and relevant lifestyle networks. Drive PR coverage around brand campaigns, events, collaborations, launches and key seasonal moments. Manage influencer and VIP engagement, including invitations, hosting and relationship building. Be actively present at key events and activations in daylife venues, ensuring strong media and influencer engagement on the ground. Identify relevant PR opportunities, partnerships and cultural moments that strengthen brand positioning. Coordinate with external partners where required while maintaining strong in-house ownership and execution. Monitor media coverage, PR performance and competitor activity and provide monthly reporting and weekly updates Work closely with Marketing, Creative and Operations teams to ensure consistent brand messaging.
Ideal Candidate:
Minimum 4–5 years of PR experience, with a strong PR agency background managing luxury hospitality, fine-dining (Michelin guide, Gault and miller, world 50 best restaurants) and nightlife Strong existing network of UAE media, lifestyle editors, influencers and industry contacts. Previous PR agency experience is highly preferred Excellent interpersonal and English communication skills; proficiency in additional European languages is highly preferred. Must have hands-on experience with execution rather than solely managing agencies or external partners. Strong understanding of Dubai’s luxury lifestyle, hospitality and entertainment landscape. Excellent written and verbal communication skills with strong storytelling ability. Confident working directly with senior stakeholders, media, influencers, VIPs and operational teams. Highly organized, proactive and able to manage multiple brands, events and priorities in a fast-paced environment. Flexibility to attend events and activations outside standard office hours when required.