CRM Manager Role Description We are seeking a strategic and data-driven CRM Manager to lead customer relationship management initiatives and strengthen customer engagement, retention, and loyalty. The role involves developing and executing CRM strategies across the customer lifecycle, managing segmentation and targeting, and optimizing personalized campaigns across email, messaging, digital, and other customer channels. The CRM Manager will analyze customer behavior and campaign performance, identify growth opportunities, and use insights to improve conversion, retention, and customer lifetime value. You will work closely with marketing, sales, product, and data teams to ensure consistent customer experiences and measurable business results. Qualifications Bachelor’s degree or above in Marketing, Business, Communications, Data Analytics, or a related field. Strong understanding of CRM strategy, customer lifecycle management, segmentation, retention, and marketing automation. Proficiency in CRM platforms, marketing automation tools, analytics systems, and Excel; familiarity with SQL or data visualization tools is a plus. Strong analytical and problem-solving skills with a data-driven mindset. Excellent understanding of customer behavior, campaign optimization, and performance metrics. Strong communication, project management, and cross-functional collaboration skills. Ability to manage multiple initiatives, prioritize effectively, and translate customer data into actionable strategies. Creative, detail-oriented, commercially aware, and focused on delivering measurable customer and business outcomes.