We’re not looking for a traditional Social Media Manager.
KATAL Property Investment is looking for a creative, strategic, and hands-on Personal Brand & Content Manager to build and grow the personal brands of key members of our leadership team.
This is not a traditional Social Media Manager role.
We are looking for someone who can turn knowledge, personality, opinions, market insights, and everyday conversations into powerful content and recognizable personal brands.
Key Responsibilities
* Develop a clear personal brand strategy, positioning, voice, and content identity for each individual.* Create fresh content ideas, strong hooks, scripts, captions, and storytelling concepts.* Plan, direct, and shoot short-form videos, interviews, behind-the-scenes content, and other creative formats.* Edit videos or manage the editing process from start to finish.* Manage content across Instagram, Tik Tok, Linked In, and You Tube.* Build and manage content calendars and publishing schedules.* Turn real estate news, market insights, meetings, experiences, and opinions into relevant content opportunities.* Identify trends and react quickly to timely topics.* Coordinate personal-brand content with KATAL’s corporate channels.* Monitor performance, audience growth, engagement, watch time, and other key metrics.* Continuously test and improve hooks, formats, topics, and content strategy.* Ensure each personal brand has its own authentic voice rather than generic corporate content.
What We’re Looking For
We want someone who is creative enough to generate ideas, strategic enough to build brands, and hands-on enough to execute.
You should be comfortable taking an idea through the entire process:
Idea → Hook → Script → Shoot → Edit → Publish → Analyze
Requirements
* Proven experience in personal branding, content creation, social media, or digital storytelling.* Strong understanding of short-form video and modern social media.* Excellent storytelling, copywriting, and content ideation skills.* Strong knowledge of Instagram, Tik Tok, Linked In, and You Tube.* Comfortable directing and shooting people on camera.* Video editing knowledge and strong visual judgment.* Ability to manage multiple personal brands while keeping each one distinctive.* Excellent English communication skills; Arabic is a strong advantage.* Proactive, organized, creative, and able to work independently.* Full-time and on-site in Abu Dhabi.
Real estate experience is an advantage, but not required. We value exceptional personal-brand and content skills above industry experience.
How to Apply
Please submit your CV, portfolio, links to accounts you have managed, and examples of content you personally created.
Briefly explain your role in building or managing those brands.
We care more about what you’ve built than how impressive your CV looks.