SDR - Field Sales RepresentativeLocation: UAE (On-field role with limited remote work) Reporting To: Senior Business Development Manager (BDM) Compensation: Market standard fixed pay + performance-based incentives
About UsIllumine Labs is a fast-growing Saa S company transforming childcare management through intuitive, powerful software solutions. We help nurseries, preschools, and childcare chains streamline operations and deliver exceptional parent experiences. As we scale across the UAE, we are strengthening our on-field sales presence to support market expansion and customer engagement.
Role Overview This is a field-first sales role, with approximately 70% of time spent on outside sales activities and 30% on farming and follow-ups. The SDR will work closely with the Senior BDM, supporting on-ground execution, relationship building, and deal progression.
The role focuses on in-person engagement, site visits, relationship nurturing, and follow-through, while strategic deal ownership and closures remain with the BDM.
Key Responsibilities1. On-Field Sales & Customer Engagement (70%) Visit assigned nurseries, preschools, and childcare centers across the UAEConduct in-person meetings and assist in on-site product demos alongside the BDMBuild relationships with owners, administrators, and operational staff Represent Illumine Labs professionally during field interactions and events2. Account Farming & Follow-ups (30%) Follow up with previously engaged prospects and warm accounts Nurture relationships post-demo to move accounts toward decision-making Handle clarifications, product questions, and coordination before closure3. Sales Coordination & Support Coordinate schedules, site visits, and meetings with the BDMEnsure prospects are prepared ahead of demos and follow-ups Maintain continuity between field interactions and next steps4. CRM Updates & Reporting Update visit notes, meeting outcomes, and follow-ups in the CRMTrack account progress and share updates with the BDMProvide field-level insights on objections, pricing feedback, and competitor activity5. Market Feedback & Collaboration Share on-ground insights about customer needs and expectations Work with marketing and product teams by relaying field feedback Support pilot accounts and early-stage customers when required
Required Qualifications1- 3 years of experience in field sales or outside sales roles Comfortable spending most working days on the field Technology background Strong interpersonal and relationship-building skills Ability to manage follow-ups and farming activities independently Proficiency in English and Arabic Valid Driving License
Preferred Qualifications Experience selling into nurseries, preschools, education, or services sector Exposure to Saa S or subscription-based products Familiarity with CRM tools such as Hub Spot, Salesforce, or similar Prior experience supporting a senior BDM or sales manager
What We Offer Competitive fixed salary with performance-based incentives Fuel allowance for UAE-wide field visits Clear growth path into a full BDM role Exposure to international Saa S sales and market expansion Training and mentorship from senior sales leadership