Job Description: Salesforce Marketing Cloud Operational Administrator Job Title: Salesforce Marketing Cloud Operational Administrator Department: Marketing / Information Technology Reports To: Head of Marketing / Head of IT Location: GJ Properties Investments L.L.C., UAE Job Purpose The Salesforce Marketing Cloud Operational Administrator will be responsible for the day-to-day operational management of Salesforce Marketing Cloud, including campaign execution, audience preparation, customer segmentation, journey monitoring, marketing data quality, reporting, and coordination with internal marketing teams and external implementation partners. The role is primarily focused on marketing operations and campaign support, rather than Salesforce CRM administration, development, or system architecture. Key Responsibilities • Manage daily Salesforce Marketing Cloud operational activities and support marketing campaign execution. • Well experienced in Genesys contact Center administration related to calls • Create, schedule, monitor, and maintain approved email, SMS, WhatsApp, and other digital marketing campaigns. • Support audience segmentation and customer targeting based on approved marketing criteria. • Prepare, validate, upload, and maintain campaign contact lists and audience data. • Verify customer consent, communication preferences, suppression lists, unsubscribe records, and campaign eligibility before execution. • Support customer journeys, scheduled campaigns, triggered communications, and approved marketing automation activities. • Monitor Journey Builder executions and identify failed, delayed, duplicate, or incomplete communications. • Perform pre-campaign validation, including audience count, content, links, personalization fields, sender information, schedules, and communication channels. • Conduct post-campaign checks and prepare campaign performance reports. • Monitor campaign metrics, including delivery rates, open rates, click rates, bounce rates, unsubscribe rates, engagement, and conversion indicators. • Maintain marketing data extensions, subscriber lists, segmentation criteria, campaign classifications, and related operational data. • Identify and correct duplicate, incomplete, invalid, or incorrectly segmented marketing records. • Validate data synchronization between Salesforce Marketing Cloud and approved source systems. • Coordinate marketing data requirements between Marketing Cloud, Salesforce CRM, websites, landing pages, Genesys, mobile applications, and other connected platforms. • Support lead-generation campaigns, property launches, exhibitions, promotional campaigns, customer engagement programs, and remarketing activities. • Support the operational maintenance of email templates, campaign content blocks, personalization fields, and approved reusable marketing assets. • Coordinate with the Marketing team for campaign requirements, target audiences, content readiness, execution schedules, and reporting. • Support A/B testing of approved campaign elements and maintain campaign performance records. • Maintain the marketing campaign calendar and ensure campaigns are launched according to approved schedules. • Monitor campaign failures, data synchronization issues, contact-volume exceptions, and operational alerts. • Coordinate with Salesforce partners and vendors for technical defects, enhancements, integration issues, and platform support. • Perform functional testing and support UAT for Marketing Cloud enhancements, journeys, integrations, templates, and campaign functionality. • Maintain Marketing Cloud SOPs, campaign checklists, user guides, issue logs, change records, and operational documentation. • Support Marketing Cloud user onboarding and operational training where required. • Ensure marketing communications comply with approved customer consent, data privacy, brand, and communication governance requirements. • Escalate advanced development, API, integration, architecture, AMPscript, SSJS, MuleSoft, or other complex technical issues to the relevant technical team or implementation partner. Required Qualifications and Experience • Bachelor’s degree in Marketing, Information Technology, Information Systems, Business Administration, Digital Marketing, or a related discipline. • Minimum 2–4 years of relevant experience in Salesforce Marketing Cloud, CRM marketing operations, digital campaign operations, or marketing automation. • Practical experience with Salesforce Marketing Cloud. • Good understanding of Journey Builder, Email Studio, Contact Builder, Automation Studio, Data Extensions, and audience segmentation. • Experience in email, SMS, WhatsApp, or multi-channel digital marketing campaigns. • Experience with campaign scheduling, audience preparation, campaign validation, and performance reporting. • Good understanding of subscriber management, consent, opt-out, suppression, bounce management, and marketing data quality. • Experience with campaign data import, export, cleansing, segmentation, and reconciliation. • Strong working knowledge of Microsoft Excel and campaign data analysis. • Experience with functional testing and UAT. • Basic understanding of CRM-to-Marketing Cloud data synchronization and enterprise application integrations. • Exposure to Salesforce CRM, Genesys Cloud CX, websites, mobile applications, or ERP integrations will be an advantage. • Salesforce Marketing Cloud certification will be preferred. • Experience within real estate, property development, hospitality, retail, or another high-volume customer marketing environment will be an advantage. Key Competencies • Strong understanding of digital marketing operations and customer communication processes. • Strong attention to campaign accuracy and customer data quality. • Good analytical and reporting skills. • Ability to manage multiple campaigns and marketing activities simultaneously. • Good understanding of audience segmentation and customer targeting. • Strong coordination skills across Marketing, Sales, IT, and external vendors. • Good communication and documentation skills. • Ability to identify campaign or data issues before customer communications are released. • Ability to prioritize operational requirements in a fast-paced, campaign-driven environment. Key Performance Indicators • Accuracy and timely execution of marketing campaigns. • Audience and customer data accuracy. • Reduction in campaign execution errors. • Accuracy of campaign delivery and engagement reporting. • Timely preparation and validation of campaign audiences. • Successful monitoring of journeys and automated communications. • Compliance with approved consent and communication requirements. • Timely identification and escalation of Marketing Cloud or integration issues. • Completion of campaign reports within agreed timelines. • Quality and completeness of Marketing Cloud operational documentation. Role Boundary This position is primarily responsible for Salesforce Marketing Cloud operational administration, campaign execution, audience management, journey monitoring, marketing reporting, and marketing-user support. The role will not own Salesforce CRM administration, including CRM users, roles, profiles, permission sets, Sales Cloud configuration, Opportunity/Booking/Contract processes, CRM Flows, CRM architecture, or CRM development. Advanced Marketing Cloud development, AMPscript, SSJS, API engineering, MuleSoft integrations, Salesforce CRM architecture, Genesys architecture, ERP integration design, and enterprise integration ownership will remain with the Enterprise Applications & Integration Lead and/or appointed implementation partners