What you will do: 

• Tenant Sales Analysis: analyze, and interpret sales data from all retail tenants to identify high-performing stores and those underperforming. Provide actionable recommendations for optimizing the tenant mix based on performance metrics.
• Gap Analysis: Identify gaps in the current tenant mix by analyzing sales performance, footfall data, and customer preferences. Recommend potential new tenants or categories to improve the overall mall offering.
• Footfall Metrics: Monitor and evaluate footfall data to understand traffic patterns, peak shopping hours, and areas of high or low traffic within the mall. Use these insights to suggest strategies for improving footfall in underperforming areas.
• Customer Demographics & Behavior: Analyze customer data to understand demographics, spending habits, and shopping behaviours. Provide insights on how tenant mix and mall offerings can be tailored to better meet customer needs.
• Reporting & Dashboards: Develop and maintain comprehensive reports and visual dashboards to communicate findings on tenant performance, footfall, and customer behaviour to mall management and key stakeholders.
• Strategic Recommendations: Collaborate with leasing and marketing teams to develop strategies for attracting and retaining high-performing tenants. Provide data-driven recommendations on lease renewals, promotions, and tenant placement.
• Benchmarking: Compare tenant performance against industry benchmarks and similar malls. Identify areas of improvement and potential competitive advantages.
• Cross-Promotion Effectiveness: Analyse the effectiveness of cross-promotional activities among tenants and mall-wide marketing initiatives. Suggest ways to enhance collaboration between tenants to drive sales.
• Loyalty Program Insights: Evaluate the impact of loyalty programs (e.g., Blue Rewards) on tenant sales and customer retention. Provide recommendations for program improvements based on data analysis.
• Ad-Hoc Analysis: Conduct specific analysis projects as needed to support the strategic goals of the mall management team.

Skills

Behavioural Competencies :

• Analytical Thinking
• Data-Driven Decision Making
• Communication and Presentation Skills
• Strategic Planning
• Attention to Detail
• Collaborative Teamwork

Technical Competencies :

• Proficiency in data analysis tools (e.g., Excel, SQL, Python, R) and data visualization platforms (e.g., Tableau, Power BI).

What Equips you for the role: 

Minimum Qualifications and Knowledge:

• Bachelor's degree in data science, Business Analytics, Statistics, or a related field. A master's degree is advantageous.
• Minimum of 5 to 8 years of experience in retail data analysis, particularly in Mall or large retail environment.