We are looking for a talented Digital Marketing Specialist to join our team and enhance our online presence, engage with audiences, and drive lead generation through effective campaigns.

• You will be responsible for managing our social media platforms, creating engaging content, running paid ad campaigns, and analyzing performance metrics. Your role will be pivotal in increasing brand visibility and attracting potential clients from South Asia living in the Middle East.
• Write creative and distinctive content to publish in all platforms
• Establish quantifiable tactics and strategies to maintain the company's social media presence.
• Measure the success of every social media campaign
• Understand visitor activities and plan upcoming social media campaigns to improve existing results.
• Scan and research relevant changes in the Google algorithm for modifying SEO, social media marketing and digital marketing.

Skills

• Good understanding of social media KPIs.
• Proficient in collaborating with relevant professionals to develop successful social media campaigns.
• Develop and implement social media strategies aligned with business goals.
• Manage social media accounts (Facebook, Instagram, TikTok, LinkedIn, etc.
• Create, schedule, and post engaging content, including visuals and videos.
• Run paid ad campaigns on platforms like Facebook, Instagram, and TikTok, focusing on lead generation.
• Track and analyze performance metrics using tools like Meta Business Suite and TikTok Ads Manager.
• Stay updated with the latest social media trends, algorithms, and features.
• Collaborate with the sales and marketing teams to align content with business objectives.