Roles and Responsibilities:
Paid Ads Management
- Manage and optimize paid advertising campaigns across platforms, including Google, Meta (Facebook/Instagram), and preferably Yandex.
- Follow and implement pre-existing paid ad strategies, replicating and improving on previous successful results.
- Monitor ad performance, report on key metrics, and provide recommendations for improvement.
- Coordinate with internal and external partners to ensure campaign objectives are met.
Social Media Management
- Post content regularly on multiple social media platforms, maintaining a consistent and visually appealing posting schedule.
- Write high-quality, engaging captions that resonate with our target audience and adhere to our brand voice.
- Manage interactions and engage with other accounts to boost visibility and drive engagement.
- Optimize social media grids and posts for visual impact and brand consistency.
Coordination with Outsourced Partners
- Act as the primary point of contact with external marketing and advertising partners.
- Ensure effective communication and coordination between internal teams and outsourced agencies to align with business objectives.
- Track and evaluate the work of external partners, ensuring quality and timely delivery of services.
Content Creation & Case Studies
- Collaborate with the team to develop case studies showcasing the success of our campaigns and services.
- Create case studies to create compelling ads and promotional content that attracts leads and new customers.
Offer Creation and Promotion
- Develop promotional offers and deals to boost customer acquisition and engagement.
- Launch and manage campaigns to promote offers, including setting clear goals, tracking performance, and measuring success.
- Analyze campaign data to determine which promotions are most effective and make recommendations for future campaigns.
Lead Generation & Growth
- Develop and implement strategies to increase leads and contribute to the growth of company revenue.
- Ensure all marketing efforts are geared toward driving sales and revenue growth by capturing high-quality leads.
Requirements:
Experience and Skills
- Proven experience in managing paid ads on Google, Meta (Facebook/Instagram), and preferably Yandex.
- Strong copywriting skills, particularly in writing engaging social media captions.
- Experience in managing multiple social media accounts and developing a cohesive brand image.
- Familiarity with tracking ad campaign performance and making data-driven decisions.
Portfolio Requirement: Must provide an existing portfolio that demonstrates successful paid ads management and social media management, showcasing clear results and good design choices.
Strategic and Analytical Mindset
- Ability to replicate and improve on existing paid ad strategies to achieve growth.
- Strong analytical skills to track campaign results and make informed decisions on investments.
- Ability to develop and refine marketing strategies that drive lead generation and revenue growth.
Coordination and Communication
- Experience working with outsourced marketing partners and managing communication between teams.
- Strong organizational skills to coordinate multiple projects and campaigns at once.
- Ability to work closely with internal teams to create compelling case studies and marketing content.
Creativity and Innovation
- Ability to create new offers, promotions, and marketing strategies that are fresh and innovative.
- Proficiency in creating visually appealing social media grids and a cohesive brand presence online.
Personal Attributes
- Self-motivated and proactive with a desire to continuously improve.
- Excellent attention to detail and commitment to delivering high-quality work.
- Strong collaboration and interpersonal skills to work effectively with team members and external partners.
Job Type: Full-time
Experience:
- lead generation: 1 year (Required)
- management teams: 1 year (Preferred)
- social media management: 1 year (Required)
Skills
Experience and Skills
- Proven experience in managing paid ads on Google, Meta (Facebook/Instagram), and preferably Yandex.
- Strong copywriting skills, particularly in writing engaging social media captions.
- Experience in managing multiple social media accounts and developing a cohesive brand image.
- Familiarity with tracking ad campaign performance and making data-driven decisions.