Job Description
We are seeking a Marketing Executive to join our dynamic team in Dubai. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand awareness and drive sales.
Key Responsibilities:
- Develop and implement marketing campaigns across multiple channels.
- Manage social media accounts and create engaging content.
- Coordinate with sales and product teams to align marketing initiatives.
- Analyze market trends and competitor activities.
- Organize and manage events, exhibitions, and seminars to enhance brand visibility.
- Organize promotional events and exhibitions.
- Maintain relationships with media partners and influencers.
- Track and report performance metrics to measure campaign effectiveness.
- Public Relations: Build and maintain relationships with journalists, media outlets, and industry influencers.
- Content Creation: Write and publish high-quality articles and press releases.
- Email Marketing: Develop and manage email marketing campaigns to nurture leads and engage customers.
- Photography & Videography: Conduct product and brand photoshoots and videoshoots for promotional content.
- Website Maintenance: Update and maintain company website content to ensure accurate and engaging information.
- SEO & SEM: Optimize website content for search engines, manage paid ad campaigns (Google Ads, LinkedIn Ads, etc.).
- AI Marketing: Leverage AI-powered tools for content creation, audience segmentation, and marketing automation.
Skills
- Proven experience in marketing within the manufacturing industry.
- Strong understanding of digital marketing, social media management, and public relations.
- Expertise in SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
- Experience with AI-powered marketing tools and automation platforms.
- Ability to plan, organize, and execute corporate events, exhibitions, and seminars.
- Excellent communication and copywriting skills.
- Proficiency in graphic design tools (e.g., Canva, Adobe Suite) is a plus.
- Ability to conduct and manage photoshoots and videoshoots.
- Familiarity with website maintenance (WordPress, or other CMS).
- Experience in content writing, article publishing, and email marketing.
- Ability to multitask and work under tight deadlines.