Advertising Manager Responsibilities:

• Overseeing advertising department operations and staff members.
• Working with staff members, clients, or an ad agency to establish and meet project goals, budgets, and timelines.
• Developing advertising strategies to increase buyer interest in products or services.
• Monitoring project progress, from planning to execution, to ensure it remains focused and effective.
• Negotiating contract specifications and terms with clients or other external parties.
• Initiating and directing research efforts.
• Collecting and analyzing data and presenting it to other parties, including management and clients.
• Participating in the hiring and evaluation of employees within the advertising department.
• Providing expert advice on marketing and advertising methods for new or existing products or services.

Skills

Advertising Manager Requirements:

• Bachelor’s degree in advertising, marketing, or a related field.
• A minimum of 2 years experience in a relevant field; management experience may be preferred.
• Understanding of design and marketing principles and techniques.
• Ability to develop strategies based on industry trends and developments.
• Exceptional organizational and multitasking skills, especially when working with multiple projects or teams.
• Excellent management, negotiation, listening, and verbal and written communication skills.
• Decisiveness and strong problem-solving skills, especially under pressure.
• Ability to develop and maintain working relationships.
• Solid sales and presentation skills.