Overview Of The Role:

• The Customer Lifecycle Manager plays a vital role in driving customer engagement and ensuring great customer experiences throughout their journeys, especially in the UHNW, retail, and automotive finance sectors. The role requires developing and implementing lifecycle communication strategies, collaborating with lifestyle partnerships, and aligning communications with brand values and regulations. Success in this role involves a clear focus on increasing digital sales and overall customer value through meticulous planning, performance analysis, and execution of engagement strategies.

What You Will Do:

General

• Develop and execute comprehensive lifecycle communication strategies from customer onboarding through retention to ensure a seamless customer experience.
• Partner with lifestyle alliances and partnership teams to effectively integrate offers into customer journeys and enhance value.
• Create and manage personalized communication flows tailored to enhance customer experience and support digital sales initiatives.
• Analyze lifecycle performance metrics to continuously optimize engagement strategies and improve customer satisfaction.
• Ensure all communications comply with both regulatory standards and brand guidelines to maintain consistency and integrity.
• Collaborate with cross-functional teams to share insights and build cohesive strategies for customer management and engagement.
• Drive initiatives to increase customer lifetime value by adopting customer-obsessed strategies and data-driven insights.

Skills

Required Skills To Be Successful:

• Demonstrated customer-obsessed mindset focused on maximizing customer lifetime value.
• Strong business acumen and the ability to drive measurable outcomes through targeted strategies.
• Expertise in creating personalized communication and enhancing customer engagement.
• Excellent collaboration skills with the ability to partner effectively with cross-functional teams.

What Qualifies You For The Role:

• Bachelor's degree in Marketing, Business, or Communications.
• 5+ years of experience in lifecycle management, CRM, or customer engagement roles.
• Demonstrated expertise in developing and executing customer communication strategies.
• Familiarity with lifestyle partnerships and financial services is advantageous.