Job Description
About Joud Coffee Joud Coffee is a homegrown Abu Dhabi brand built on generosity, craft, and real hospitality. We’ve grown fast—and now we’re focused on the next phase: stronger culture, higher engagement, better leadership, and consistent guest experience across every outlet.
The role (read this carefully) We’re hiring an HR Manager (People & Culture) who is a builder and a floor operator—not a policy-only, behind-the-desk HR person. You will spend real time in outlets, coaching managers, listening to teams, and turning culture into daily behaviors.
You will also own Employer Branding & Talent Attraction, including building our Linked In presence to attract top talent. And you must be strong on UAE labour compliance and have hands-on Emiratization experience.
Arabic & English fluency is required (spoken and written).
What you’ll own
1) Culture & Engagement (your #1 mission) Translate our values into clear frontline behaviors (how we speak, serve, lead, and solve problems) Build practical culture routines: recognition, manager coaching, “wins of the week,” team rituals Run engagement systems that lead to action: listening sessions, pulse checks, feedback loops, action plans Protect a “no ego / high ownership” environment—resolve conflicts early and keep standards high
2) Field HR — be on the floor, not behind the desk Build a structured outlet visit cadence (weekly/bi-weekly) with check-ins Coach outlet leaders on people topics: attendance, attitude, teamwork, service behavior, discipline, escalations Train managers on tough conversations + documentation (firm, fair, consistent) Detect issues early (culture drift, burnout, poor leadership) and fix them with real interventions
3) Hiring & workforce growth (multi-site) Own recruitment end-to-end: role scorecards, structured interviews, selection standards, offers, onboarding Build workforce plans with Ops: staffing models by outlet/format and peak season planning Raise hiring quality and retention through better screening, onboarding, and manager capability Build referral programs and partnerships to keep the pipeline warm
4) Employer Branding & Linked In (you own it) Build and manage our Linked In company page (setup/refresh, access control, brand consistency) Create an employer brand content plan: team stories, promotions, training, culture moments, behind-the-scenes Run hiring campaigns and build a talent community (followers → applicants → hires) Track simple results: follower growth, engagement, applicant quality, conversion rates Coordinate with Marketing for brand guidelines—but HR owns the talent narrative
5) Emiratization (must-have experience) Lead Emiratization planning and execution: sourcing, hiring, onboarding, retention, development pathways Build relationships and pipelines for Emirati talent (universities, programs, local networks) Manage relevant reporting/requirements and ensure ongoing compliance with Emiratization initiatives Design career paths and support plans to help Emirati employees succeed and grow in operations and HQ roles
6) UAE Labour Law & HR compliance (must-have) Ensure strong compliance with UAE labour law and MOHRE-related processes Own contracts, policies, employee relations, investigations, disciplinary actions and terminations (proper process + documentation) Coordinate visa/work permit administration with PRO / government portals where relevant Maintain accurate employee records and HR reporting (headcount, turnover, attendance, leave, etc.)
7) Requirements (must-have) Fluent Arabic & English (spoken + written)5–8+ years HR experience, ideally in hospitality/retail with multiple locations Strong UAE labour law knowledge + hands-on HR compliance experience (ER, documentation, terminations, contracts) Proven Emiratization experience (implementation, hiring pipelines, onboarding/retention, reporting/requirements) Experience building employer branding / talent attraction, including Linked In company page + hiring campaigns Field/operator mindset: you enjoy being in outlets and solving real people problems High integrity, calm under pressure, strong judgment and confidentiality
8) Nice to have Experience in a fast-scaling, founder-led brand Built onboarding/training systems for frontline teams HRIS/LMS exposure (training platforms a plus)
9) Location & work style Abu Dhabi-based. Regular travel to outlets is essential (this is part of the job, not optional).
10) How to apply Send your CV and a short note answering:What did you personally do to improve culture/engagement in a frontline business? Share one Emiratization initiative you led and the outcome. What Linked In/employer brand work did you own and what results did you achieve?