Job Description

Roles & Responsibilities

• Define and lead the social media strategy across Middle East markets (UAE, Saudi Arabia, Qatar and wider GCC)

• Identify market-specific opportunities and tailor approaches by region

• Drive audience growth, engagement, and brand positioning across platforms

• Develop content frameworks and oversee execution, ensuring consistency with global brand guidelines

• Analyse performance data and translate insights into actionable strategy improvements

• Collaborate closely with the UK-based team to align on campaigns and broader brand direction

• Stay ahead of regional trends, competitors, and platform developments

• Support influencer and partnership strategies where relevant

Desired Candidate Profile

• 6–10+ years’ experience in social media management, digital marketing, or similar roles

• Proven track record of building and scaling brand presence on social media, ideally within fashion, retail, or lifestyle sectors

• Strong experience working across multiple Middle East markets (UAE, KSA, Qatar, etc.)

• Demonstrated ability to develop strategy from the ground up, not just execute content

• Data-driven mindset, with experience using insights to inform decisions and improve performance

• Strong understanding of regional cultural nuances and audience behaviours

• Fluent in English; Arabic is a strong advantage

• Currently based in the Middle East region (UAE preferred; Saudi Arabia or Qatar also considered)

• Able to work with partial overlap with UK business hours and collaborate closely with the UK-based team

Note: This role is not suited to purely content creators or influencer profiles. We are looking for candidates with clear strategic ownership and measurable business impact.