Job description

The Role

We are looking for a self-driven Content Creator who will own NGJ Dubai's digital presence end-to-end, from strategy through to execution and performance review. This is not a support role. You will develop the content calendar, produce the content, manage the channels, and report on what is working.

Our primary channels are Instagram, Facebook, Tiktok, Pinterest, LinkedIn, and our website blog. Our audience is the Dubai-based NRI professional — educated, heritage-aware, and quality-conscious. The content tone must match: knowledgeable, trustworthy, and culturally resonant — never generic or salesy.

Key Responsibilities

Strategy & Planning

• Own the monthly content calendar across Instagram, Facebook, Tiktok, Pinterest, LinkedIn, Whatsapp and blog
• Develop platform-specific strategies aligned to NGJ's positioning and audience
• Identify content themes, campaign hooks, and seasonal/cultural moments relevant to the NRI jewellery buyer
• Track performance metrics and iterate the strategy based on data

Short-Form Video (Reels / Shorts)

• Concept, shoot, and edit Reels for Instagram and YouTube Shorts
• On-camera comfort is an advantage; directing talent or spokesperson is essential

Photography & Product Content

• Shoot product and lifestyle photography for social, website, and WhatsApp catalogues
• Style and frame jewellery, gemstones, and collaboration content for digital formats
• Manage photo library and maintain visual consistency across channels

LinkedIn & Written Content

• Write and post twice weekly on LinkedIn (Tuesdays: video, Thursdays: written)
• Maintain NGJ's voice: authoritative, educational, community-first — not promotional
• Craft captions, carousel scripts, and short-form copy across Instagram

Blog & Website Copy

• Write SEO-optimised long-form blog posts for ngopaldaas.com (2–4 per month)
• Topics span gemstone education, certification guidance, Vedic astrology & gemstones, care and styling — all pitched one level above basic search knowledge
• Work with web team on on-page SEO, meta descriptions, and GEO (AI search) optimisation

Channel & Community Management

• Manage posting schedules and engage with comments across platforms basically from scratch to final posting
• Coordinate with the Dubai team for product availability, shoot access, and story ideas
• Liaise with outside operations (Trichy/Chennai) for archive content and new collections

What NGJ Offers

• A genuinely interesting subject matter, 97 years of heritage, certified gemstones, Vedic tradition, and a specialist retail environment
• Direct access to leadership, you will work closely with the Dubai Head, not through layers of management
• Real ownership of strategy.
• An established brand with growing digital ambitions and a clear vision for content
• Competitive salary commensurate with experience

How to Apply

Send your portfolio link, a brief note on why this role interests you, and your current notice period / availability

Portfolio requirements: at minimum, three examples of short-form video you have made, two written pieces (blog, LinkedIn, or similar), and two examples of product or jewellery photography.

Skills

What We Are Looking For

Non-negotiable

• 2+ years of content creation experience, ideally in luxury, jewellery, lifestyle, or heritage brands
• Strong short-form video skills — capable of shooting and editing Reels independently
• Excellent English writing ability; formal and conversational registers both
• Working knowledge of Social Media platforms and basic SEO
• Ability to photograph, retouch & edit jewellery and products to a clean, professional standard
• Highly self-organised, you must be able to plan a month ahead without hand-holding

Strong Advantage

• Familiarity with the NRI community in Dubai and their cultural reference points
• Interest in or knowledge of gemstones, Vedic tradition, or heritage
• Tamil, Hindi, or Gujarati language ability (any one is an advantage)
• Experience with AI content tools, GEO optimisation, or structured content systems
• Prior experience managing a brand's social media independently, not just as part of an agency team

Tools & Setup

• Editing: CapCut, Adobe Premiere, or equivalent to your choice, your workflow
• Photography: NGJ will provide studio access and basic equipment
• CMS: WordPress (ngopaldaas.com)
• Scheduling & Analytics: Buffer, Meta Business Suite, or LinkedIn native tools
• AI tools: encouraged for ideation and drafting; never for unedited final output