Job Description
Roles & Responsibilities
- Manage and execute social media campaigns, ensuring brand consistency and engagement across platforms by creating and scheduling content.
- Analyze website traffic and user behavior using analytics tools to identify areas for improvement and optimize digital marketing strategies.
- Develop and implement email marketing campaigns, including segmentation, A/B testing, and performance analysis to drive conversions.
- Assist in the creation and management of paid advertising campaigns (PPC, social media ads) to maximize ROI and reach target audiences.
Desired Candidate Profile
- Possesses a Bachelor's degree in Marketing, Communications, or a related field; a strong academic foundation is essential.
- Holds relevant certifications in digital marketing (e.g., Google Analytics, HubSpot) to validate expertise.
- Demonstrates 2-3 years of experience in digital marketing, showcasing a proven track record of success.
- Experience in the e-commerce industry is a plus, providing valuable insights into online sales and customer behavior.