Job description

Overview of the role:

As part of Al-Futtaim Automotive, you will be at the forefront of this transformation in the UAE, inspiring customers and turning digital leads into loyal buyers. This role is about more than selling cars, it’s about building trust, delivering experiences, and representing a brand that is redefining mobility. - add this first then mention what the role is about.

Lead the execution of the product strategy for BYD within Al-Futtaim Electric Mobility. Act as the voice of the UAE customer, ensuring each product meets evolving market demands with speed and precision. Drive commercial success of the portfolio by aligning consumer needs, competitive positioning, and the brand promise of two of the world’s most innovative electric vehicle manufacturers.

What you will do:

•  Define target segments and core customer personas for each model in the BYD and Polestar lineup

•  Manage the full product lifecycle across the BYD and Polestar range, ensuring timely updates in line with tech trends and market feedback

•  Optimize volume and profitability by shaping grade walk, pricing, and specification strategy aligned to cost/value ratio

•  Conduct real-time competitive analysis and develop proactive product and pricing actions to support growth and manage inventory performance

•  Engage with BYD and Polestar regional/global teams to influence product roadmaps and pricing strategy for UAE market success

•  Collaborate with internal stakeholders (Sales, Demand Planning, Marketing) to align on product availability, launch timelines, and go-to-market readiness

•  Operate with urgency, precision, and data-backed decision-making to stay ahead in the fast-moving EV marke

Skills

Required Skills to be successful:

1.- Experience in product lifecycle management.

2.- Experience in analytical and financial modeling.

3.- Proficiency in using pricing and forecasting tools.

4.- Knowledge of electric vehicle technology, ecosystems, and consumer adoption trends

About the Team:

•  Reporting to the Senior Manager Product and Pricing and will work closely with the broader internal and external stakeholders.

What equips you for the role:

•  Bachelor's Degree in Mechanical or Business Administration 

•  5 years of experience in product management or planning roles in the automotive industry

•  Experience with OEMs or major distributors in the UAE/GCC preferred

•  Knowledge of Electric Vehicle brands, technologies, or mobility innovation is a strong advantage