Required Experience Minimum 3–5 years of experience in CRM management and marketing automation. Proven hands-on experience with Hub Spot (mandatory), including:CRM administration Marketing Hub Sales Hub Workflow automation Lead scoring Lists and segmentation Forms and landing pages Email marketing Reporting dashboards Lifecycle stage management Proven experience with Clever Tap (mandatory), including:Customer lifecycle management Journey Builder Behavioral segmentation Event tracking User retention campaigns Push notifications In-app messaging Email and SMS automation Audience analytics Demonstrated experience designing, building, testing, and optimizing end-to-end customer journeys across multiple touchpoints. Experience integrating CRM and marketing automation platforms with websites, mobile apps, APIs, Whats App, call center systems, and third-party tools. Experience implementing lead nurturing strategies and automated customer engagement programs that improve conversion and retention. Experience in the real estate industry is highly preferred. Core Responsibilities Customer Journey Design & Automation Design and manage end-to-end customer journeys using Hub Spot and Clever Tap. Build automated journeys for buyers, sellers, landlords, investors, and existing clients across every stage of the customer lifecycle. Develop personalized omnichannel campaigns using email, SMS, Whats App, push notifications, and in-app messaging. Monitor journey performance and continuously optimize workflows to improve engagement, conversion, and retention. Collaborate with Marketing, CRM, Sales, Product, and Technology teams to ensure seamless customer experiences across all touchpoints. Technical Skills Expert-level knowledge of Hub Spot. Expert-level knowledge of Clever Tap. CRM administration and database management. Marketing automation and workflow creation. Customer journey mapping and lifecycle marketing. Audience segmentation and behavioral targeting. Lead scoring and lead nurturing. Omnichannel campaign execution. Reporting, analytics, and dashboard creation. A/B testing and campaign optimization. Data integration and API connectivity. Preferred Certifications Hub Spot Marketing Software Certification. Hub Spot CRM Certification. Hub Spot Sales Software Certification. Clever Tap Product or Journey Builder Certification (or equivalent hands-on experience).