The Digital Marketing & Social Media Executive will support the company's marketing activities by creating engaging digital content, managing social media platforms, assisting with online advertising campaigns, and supporting e-commerce operations. The role requires creativity, strong organizational skills, and the ability to coordinate multiple marketing activities while maintaining brand consistency.

• Key Responsibilities

  • Content Creation: Develop marketing materials, including social media posts, banners, brochures, promotional creatives, and other digital marketing content.

  • Graphic Design: Design high-quality static creatives using Canva and other graphic design tools in line with the company's brand guidelines.

  • Social Media Management: Manage company social media accounts, prepare content calendars, schedule posts, and monitor audience engagement.

  • Digital Advertising: Assist in creating, managing, and optimizing advertising campaigns through Meta Ads Manager (Facebook and Instagram) and Google Ads.

  • E-commerce Support: Maintain product listings, update website content, coordinate online promotions, and support e-commerce platforms such as Shopify, WooCommerce, Amazon, and Noon.

  • Campaign Coordination: Coordinate marketing campaigns from planning and content development through execution and performance evaluation.

  • Performance Monitoring: Track campaign results, analyze engagement and advertising performance, and provide recommendations for improvement.

  • Copywriting: Prepare engaging captions, promotional messages, advertising copy, and other marketing communications.

  • SEO and Email Marketing: Support basic search engine optimization (SEO), email marketing activities, and website traffic improvement initiatives.

  • Brand Management: Ensure consistent branding, messaging, and visual identity across all marketing channels.

  • Team and Vendor Coordination: Work closely with internal departments, external agencies, and marketing vendors to execute campaigns effectively.

  • Market Research: Monitor digital marketing trends, competitor activities, and industry best practices to identify opportunities for improvement.

  • Photography and Video Content: Assist with photography, videography, short-form video creation, and video editing when required.

    
    

  3. Educational Qualifications

  • Bachelor's degree or diploma in Marketing, Digital Marketing, Mass Communication, Graphic Design, or a related field is preferred.

  • Relevant certifications in digital marketing, social media marketing, or graphic design will be an advantage.

    
    

  4. Required Skills and Experience

  • 1–3 years of experience in digital marketing, social media management, content creation, or a related field.

  • Proficiency in Canva; knowledge of Adobe Creative Suite is an advantage.

  • Practical experience managing social media accounts and developing engaging content.

  • Basic knowledge of Meta Ads Manager and Google Ads.

  • Familiarity with e-commerce platforms such as Shopify, WooCommerce, Amazon, and Noon.

  • Good written and verbal communication skills.

  • Strong organizational, coordination, and time-management abilities.

  • Ability to manage multiple projects, prioritize tasks, and meet deadlines.

  • Creative thinking, attention to detail, and a results-oriented approach.

    
    

  5. Preferred Skills

  • Graphic design and digital content production.

  • Copywriting for social media, advertising, and promotional campaigns.

  • Basic understanding of SEO, email marketing, and digital analytics tools.

  • Photography, videography, and video editing.

  • Familiarity with social media scheduling and reporting tools.

  • Understanding of digital campaign metrics, audience engagement, and online advertising performance.

    
    

  6. Key Performance Indicators (KPIs)

  Performance will be evaluated based on the following:

  • Consistency and quality of social media content and creative materials.

  • Timely execution of the monthly content calendar.

  • Social media audience growth, reach, and engagement.

  • Advertising campaign performance and budget utilization.

  • Accuracy and timeliness of website updates and product listings.

  • Successful execution of promotional campaigns and marketing activities.

  • Brand consistency across digital platforms.

  • Timely completion of assigned marketing projects and deliverables.

  7. Personal Attributes

  • Creative, proactive, and enthusiastic about digital marketing.

  • Well-organized with strong attention to detail.

  • Good interpersonal and communication skills.

  • Willingness to learn new tools, technologies, and marketing techniques.

  • Able to work independently and collaboratively within a team.

  Note: The employee may be assigned additional marketing-related duties in line with business requirements and departmental objectives.

Desired Candidate Profile

• Possesses a Bachelor's degree in Marketing, Communications, or a related field; a strong academic foundation is essential.
• Holds relevant certifications in digital marketing (e.g., Google Analytics, HubSpot) to validate expertise.
• Demonstrates 2-3 years of experience in digital marketing, showcasing a proven track record of success.
• Experience in the e-commerce industry is a plus, providing valuable insights into online sales and customer behavior.