Nord Anglia Education is looking for a Regional Digital Website, SEO & CRO Freelancer to join our Middle East Regional Office in Dubai. Working with the Regional Head of Digital, you will update and improve our school websites across the Middle East making CMS changes, SEO improvements and conversion-rate optimisation (CRO) changes that improve the parent journey and generate quality enquiries.
The role:
We seek an individual to join as a Regional Digital Website, SEO & CRO Freelancer where your focus will be:
- Publishing and updating school website pages, landing pages, forms and calls to action in Sitecore or the relevant CMS
- Checking pages on mobile and desktop for accuracy, accessibility basics and brand consistency
- Implementing on-page SEO improvements, including titles, descriptions, headings, internal links and alt text
- Supporting keyword mapping, content refreshes, redirects and technical SEO fixes
- Reviewing Search Console and SEO monitoring outputs to flag issues and opportunities
- Reviewing parent journeys, enquiry forms and CTAs, and implementing approved CRO tests
- Testing forms, thank-you pages and tracking with the analytics team
- Keeping a tracker of website, SEO and CRO changes and sharing updates with regional and school teams
Desired Candidate Profile
The Successful Candidate will possess:
- Around 3 years hands-on experience in website content management, SEO or website optimisation (agency or in-house)
- Practical experience with a CMS (Sitecore desirable)
- Working knowledge of on-page SEO, Google Search Console and GA4
- A basic understanding of CRO, landing pages, website forms and user experience
- Comfortable testing changes and interpreting simple website KPIs
- Strong organisation, attention to detail and communication skills
- Ability to work across cultures and meet agreed deadlines
- Experience in education or service-sector marketing (desirable)
- Bachelor s degree (desirable)