Responsibilities & duties 

• Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
• Advising the creative team and clients about the most effective media combination
• Obtaining the best advertising rates that fit with the agreed media strategy
• Managing budgets and maintaining advertising spend records.
• Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation.
• Maintaining social media presence across all digital channels.
• Brainstorm new and creative growth strategies.
• Handle media buying campaigns from A to Z on different platforms starting from planning, targeting, set KPIS & spending till generating reports.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
• Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
• Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, display and search advertising.
• Executing campaigns across a variety of platforms, including Snapchat, Instagram, YouTube, Twitter, LinkedIn, Facebook, google ads.
• Build, manage, and optimize Social Media campaigns and Retargeting
• Develop campaign strategies and initiatives that support the brand objectives, highlight specific products and raise brand awareness
• Work with Brand Creatives & Content Creators to develop creative assets to support campaigns
• Monitor, track KPIs, and provide insights from campaigns to Marketing Team
• Keep up with the latest about digital media buying platforms and new strategies
• Manage budget as set forth by the leadership team & determine recommendations for allocation of spend
• Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for best deployment of available funds.