Job Description

Roles & Responsibilities

• Strategy & planning

  • Develop and execute distinct social media strategies for each school, respecting

  their different audiences (Arab/national families at Abu Obaida; Indian expatriate families at Wise

  UAQ)

  • Maintain a shared content calendar aligned to the academic year, key events, and

  admissions cycles

  • Set monthly goals for growth, engagement, and admissions enquiries

  Content creation & publishing

  • Produce and schedule content across Instagram, Facebook, TikTok, YouTube,

  LinkedIn, and WhatsApp channels

  • Shoot and edit short-form video, reels, photos, and graphics on campus (or brief and

  coordinate the creative team)

  • Cover school events live — graduations, sports days, cultural days, competitions,

  National Day celebrations

  • Produce bilingual content (English + Arabic) appropriate to each school’s audience

  Community & engagement

  • Respond to comments and messages promptly and professionally, escalating

  admissions and complaint enquiries to the right team

  • Celebrate student, teacher, and school achievements

  • Support admissions campaigns with targeted, seasonal content

  Governance & reporting

  • Ensure strict compliance with child safeguarding and media-consent policies before

  any student appears in content

  • Keep all content aligned with UAE Ministry of Education (MOE) norms and each

  school’s brand guidelines

  • Report monthly on performance (reach, engagement, follower growth, enquiries

  generated

Desired Candidate Profile

• 4 - 7 years managing social media, ideally for a school, education brand, or family focused organisation

• Strong hands-on skills in short-form video, photography, and graphic design (Canva,

CapCut, Adobe Suite or similar)

• Fluent English; working Arabic strongly preferred given the Abu Obaida audience

• Solid understanding of platform algorithms, paid boosting, and analytics

• UAE-based, with a valid licence preferrable and ability to travel between Ajman and

UAQ campuses

• Sensitivity to child safeguarding and the cultural nuances of both communities

Nice to have

• Experience with paid social campaigns (Meta Ads Manager)

• Familiarity with UAE private-education regulation and admissions cycles

• Malayalam/Hindi as an additional language (for the Wise UAQ community)

What success looks like (first 6 months)

• Consistent, on-brand posting cadence established for both schools

• Measurable growth in followers and engagement

• A visible pipeline of admissions enquiries attributable to social channels.