Job description

About the Role:

We are looking for a confident, proactive, and business-oriented Brand & Communications Manager to strengthen our company's brand presence across the e-commerce, entrepreneurship, and business education space.

Our company provides e-commerce solutions, ready-to-launch e-commerce businesses, and educational content and programs designed to help people understand, launch, and grow online businesses.

This is a highly visible role combining brand management, public relations, corporate communications, partnerships, thought leadership, content, events, and media relations.

A key part of the position will be to become one of the public voices and faces of the company, representing the brand in media interviews, podcasts, panels, events, webinars, video content, and other external communications.

The successful candidate should be comfortable both shaping communications strategy and representing the company publicly, while supporting broader business objectives including brand awareness, credibility, lead generation, customer acquisition, partnerships, and market growth.

Reporting to: Marketing Director

Key Responsibilities:

Brand Strategy & Positioning:

• Develop and implement the company's brand and communications strategy in line with business objectives and the direction set by the Marketing Director.
• Strengthen the company's positioning within the e-commerce, entrepreneurship, and digital business ecosystem.
• Maintain consistency in brand identity, messaging, tone of voice, and visual communication across all channels.
• Define and communicate the company's key messages, value proposition, expertise, and market perspective.
• Ensure that complex e-commerce and business topics are translated into clear, credible, and engaging communications.

PR & Media Relations:

• Develop and execute PR and media relations strategies across the MENA region.
• Build and maintain relationships with journalists, editors, media organisations, podcast hosts, influencers, content creators, and relevant industry stakeholders.
• Proactively identify opportunities for media coverage, interviews, expert commentary, podcasts, and editorial features.
• Prepare press releases, media pitches, media kits, talking points, company announcements, and other external communications.
• Manage media enquiries and coordinate interviews and press opportunities.
• Maintain a strong and relevant database of media and industry contacts.
• Monitor media coverage, brand mentions, competitor activity, and relevant industry conversations.

Company Spokesperson & Public Representation:

• Act as one of the key public representatives and spokespersons of the company.
• Represent the company in TV, digital and print media interviews, podcasts, conferences, panels, webinars, networking events, and industry discussions.
• Participate in company video content, educational content, interviews, and other public-facing formats.
• Develop a strong understanding of the company's products, services, customers, industry, and commercial model in order to represent the business accurately and credibly.
• Work with the Marketing Director and senior management to prepare key messages, talking points, and positions on relevant industry topics.
• Ensure external representation remains aligned with the company's overall brand strategy and commercial objectives.

Thought Leadership & Content:

• Develop and execute a thought leadership strategy around e-commerce, entrepreneurship, digital business, and relevant market trends.
• Identify topics where the company can provide meaningful expertise and commentary.
• Create or contribute to expert articles, interviews, educational content, presentations, case studies, and industry commentary.
• Identify opportunities for company representatives to participate in conferences, podcasts, webinars, workshops, and industry events.
• Work with internal experts and senior management to transform company knowledge into engaging public-facing content.
• Support the development of content plans across social media, website, email, video, PR, and events.
• Develop and coordinate customer success stories, testimonials, case studies, and other credibility-building content.

Partnerships & Community:

• Build relationships with business communities, entrepreneur networks, universities, accelerators, incubators, industry associations, government-related initiatives, and relevant commercial partners.
• Identify and develop strategic partnerships, collaborations, sponsorships, and co-marketing opportunities.
• Represent the company at relevant business and networking events.
• Identify opportunities to strengthen the company's visibility and credibility within the regional business and entrepreneurial ecosystem.

Events & Activations

• Coordinate and support company events, launches, exhibitions, conferences, workshops, webinars, networking events, and promotional activities.
• Identify relevant external events where the company should speak, exhibit, partner, or participate.
• Support speaker preparation, presentations, talking points, and event communications.
• Ensure that events and activations support both brand and commercial objectives.

Cross-Functional Collaboration:

• Work closely with digital marketing, social media, sales, business development, design, content, and management teams to ensure integrated communication.
• Brief and manage designers, photographers, videographers, agencies, freelancers, and other external suppliers on brand-related projects.
• Manage corporate presentations, brochures, media materials, branded assets, and other communications collateral.
• Support marketing and sales teams with strong messaging, case studies, presentations, and credibility-building materials.

Performance & Reporting:

• Track and report on key brand and communications metrics, including: media coverage and PR exposure; brand mentions and share of voice; thought leadership and speaking opportunities; media and industry relationships; partnerships and collaborations; content reach and engagement; event participation and outcomes; brand-driven leads and enquiries; contribution to customer acquisition and business growth.
• Provide regular updates, insights, and recommendations to the Marketing Director.
• Identify opportunities to improve brand visibility, reputation, authority, and market presence.

Key Performance Areas:

• Growth in brand awareness and market visibility.
• Quality and relevance of PR and media coverage.
• Development of strong media and industry relationships.
• Number and quality of interviews, podcasts, speaking opportunities, and media appearances.
• Strength of the company's thought leadership position.
• Brand consistency across communication channels.
• Engagement with educational and expert content.
• Strategic partnerships and industry collaborations.
• Event and community presence.
• Contribution to qualified lead generation and customer acquisition.
• Growth of the company's reputation within the e-commerce and entrepreneurship ecosystem.

Requirements:

• Minimum Bachelor's degree in Marketing, Communications, Public Relations, Business, Media, Journalism, or a related field.
• Master's degree, MBA, or other relevant postgraduate qualification would be a strong advantage.
• Minimum 5 years of relevant experience in brand management, PR, communications, media, marketing, or a related role.
• Proven professional experience across the MENA region is essential.
• Strong understanding of the MENA media, business, cultural, and communications landscape.
• Demonstrated experience developing brand, PR, communications, or partnership initiatives across multiple MENA markets.
• Strong understanding of branding, PR, media relations, corporate communications, content, partnerships, and integrated marketing communications.
• English at native or fluent (C2) level. This is a public-facing spokesperson role, so flawless written and spoken English is essential;
• Any additional language is a plus;
• Strong interest in or understanding of e-commerce, entrepreneurship, digital business, technology, or business education.
• Strong writing, storytelling, presentation, and public-speaking skills.
• Confident and natural in front of a camera and comfortable participating in media interviews, podcasts, panels, webinars, and live events.
• Ability to understand complex business topics and communicate them clearly to different audiences.
• Strong interpersonal and relationship-building skills, with experience dealing with media, partners, agencies, influencers, and senior stakeholders.
• Strong organisational and project-management skills, with the ability to manage multiple priorities simultaneously.
• Ability to work independently, generate ideas proactively, and take projects from concept through execution.
• Good understanding of digital marketing, social media, and online customer journeys.
• Existing relationships with media, business communities, influencers, and industry networks across the MENA region would be a strong advantage.

What We Offer:

• A competitive salary that matches your expectations;
• A permanent employment contract;
• Career growth opportunities — we are actively growing and have ambitious plans;
• Fast and straightforward hiring process — we conduct interviews promptly and provide feedback;
• A fulltime work in a friendly office in Dubai;
• Open management style without micromanagement — we trust your professionalism and initiative;
• Equal discussion of ideas — we’re not afraid to experiment and celebrate the results together.

Skills

• PR Strategy  
• English - C2
• Media Relations  
• MENA Expertise  
• Brand Positioning  
• Public Speaking  
• Strategic Storytelling  
• Content Creation  
• Executive Communications  
• Strategic Partnerships  
• Community Building  
• Event Management  
• Stakeholder Management  
• Reputation Management  
• Cross-Cultural Communication  
• Performance Analytics