Are you ready to join one of the most exciting FMCG companies in the Middle East?

Rani Refreshments is on a high growth journey which will be delivered through building iconic, famous & engaging brands and creating world class, memorable and highly effective work.

You will work end to end from insight to brand strategy, growth plans, white space innovation right through to working with shopper and customer marketing teams. This is a unique opportunity to work with world class marketers and agency teams to lead a branded transformation agenda, build your business and marketing skills and your impact on one of the most dynamic categories in the world. And have some fun along the way!

Main responsibilities:

Portfolio Leadership: Creates a long-term growth strategy, identifies the strategic building blocks and devises the plans to deliver against them. Ignites and inspires an organization to make it happen.

Brand Strategy: identifying priorities, portfolio strategy including definition of the brand positioning, development of the full marketing mix, consumer touchpoints, media mix, based on in-depth consumer and market understanding.

Marketing Excellence: Responsible for developing, deploying, and monitoring campaign performance. Will be working closely with insight, creative, media and activation agencies to ensure world class execution and roll-out of plans in the markets.

Market Analysis: He/She constantly tracks market and competition trends/performance drivers, consumer and shopper behavior. He/She works closely with CSU and other relevant functions (e.g. Quality) to generate and circulate reports on Brand performance (sell-out data, freshness, pricing, stock levels, market share, etc.) and on consumer behavior.

Activation: He/She proposes, develops and rolls out consumer activations and sponsorship activities, in accordance with the target positioning and in coherence with Brand Equity.

Packaging: He/She manages the implementation of new packaging, seasonal, promotional or any in & out packaging directly dealing with relevant central stakeholders and/or external agencies.

Budget Management: He/She manages the Marketing budget. He/She monitors consistency of the actual spending and the economic performance and if necessary, makes the corrective action

Key Competences:

• Proven leadership skills, can inspire an organization and lead people to directly or indirectly to deliver big bets to create revenue growth for the business
• Strong Initiative - Demonstrated an entrepreneurial mindset – an ability to think independently, build a plan and make it happen
• A strategic thinker with 5 years + full funnel marketing experience – building strategy, campaigns and strategic innovation big bets
• Deep interest and understanding of consumer, generating consumer insights and translating them into concrete actions and initiatives.
• A proven team player demonstrates working collaboratively, effective negotiation, constructive challenge, strong interpersonal skills and ability to build relationships both internally & externally.

Required:

• Strong marketing background & experience: 5+ years worked with brands, led innovation projects
• Cross country & cultural team experience is an advantage
• Cross-functional Team Management experience
• Experience working with agencies: creative, design, media
• Good understanding of Project Financials, P&L
• Strong Project management experience
• Excellent command of English is mandatory