Are you a social media whiz with a marketing mindset? We're seeking a creative Social Media and Marketing Coordinator to help us take our brand to the next level.
Responsibilities include but not limited to:
· Develop and curate engaging content for social media platforms.
· Utilize graphic design experience to create visually appealing and on-brand graphics for social media posts, ads, and promotional materials.
· Plan, schedule, and maintain a social media calendar.
· Develop/draft engaging, creative, and innovative content for regularly scheduled posts and daily stories that enlighten audiences and promote:
-Brand-focused messages
-All events and matches
-Product offerings and promotions
-Equestrian season schedule and calendar updates
· Monitor and respond to comments, messages, and inquiries from followers, fostering positive customer/client relationships.
· Attend events and tournaments to produce live social media content.
· Develop and maintain good relationships with influencers, bloggers, vloggers, and media.
· Audit and analyze social media presences, including costs and returns of campaigns; gather visitor data; and highlight areas for social media campaign improvement.
· Run Google AdWords/PPC campaigns to generate sales and/or traffic to the websites through search and display ads.
· Manage our organizational website to ensure there is constant fresh, relevant content.
· Assist in reaching out to potential event sponsors and vendors.
· Handle on-site sponsor stand logistics to exhibit their products.
· And other tasks assigned by the line manager.
Skills
Qualifications:
· Proven work experience in social media management
· Strong creative thinking skills and attention to detail
· Experience in photo/video editing platforms
· Up-to-date knowledge of social media trends
· Excellent communication and interpersonal skills
· Ability to work under pressure and meet deadlines
· In-depth knowledge of SEO, keyword research, and Google Analytics
· Bachelor's degree in Marketing, Business Administration, or a related field