The Executive - Marketing and Communications will assist the Director – Marketing and Communications in executing marketing plans, monitoring campaign performance, coordinating with internal teams, managing budgets, ensuring brand consistency, and supporting marketing, communications, and PR initiatives.

Marketing Management

• Assist in executing marketing strategies and plans as directed by the Director – Marketing and Communications.

Social Media Management

• Manage and monitor social media channels for Olfah, Hayyan, and Al Mamsha projects.
• Plan and curate engaging content, including brand storytelling, event coverage, and promotional campaigns.
• Develop creative briefs and mood boards for designers, photographers, and videographers.
• Oversee community engagement, respond to inquiries, and track social media performance.
• Research and collaborate with influencers to maximize brand reach and engagement.

Sales, BD, and Community Support

• Collaborate with designers and external vendors to develop marketing and sales assets.
• Create compelling copy for digital platforms, social media, blogs, and marketing collaterals.
• Proofread and ensure the accuracy of all marketing content before final approval.
• Collaborate with the commercial team to align marketing efforts with business objectives.

Public Relations (PR)

• Support the execution of PR strategies to boost media exposure.
• Manage relationships with media outlets and secure media coverage.
• Coordinate with PR agencies to ensure timely execution of assignments.
• Track PR impact and generate reports on media reach and effectiveness.

Events & Activations

• Assist in planning and executing brand activations, launches, and exhibitions.
• Maintain an event calendar and analyze the effectiveness of past activations.
• Coordinate logistics, branding materials, and on-ground event support.

Organization & Execution

• Organize and document marketing meetings, approvals, invoices, and marketing assets.
• Support cross-functional teams, ensuring smooth execution of marketing plans.
• Act as a key assistant to the Director of Marketing (DOM), handling daily marketing functions.

Budgeting

• Monitor marketing expenses and ensure alignment with budget allocations.
• Conduct market research, competitor analysis, and pricing comparisons.
• Prepare weekly update reports and monthly presentations on marketing performance, campaign success, and industry trends.

Skills

• 2-5 years of experience in marketing & communications, preferably in real estate or property development.
• Strong understanding of UAE’s real estate market, RERA regulations, and property buyer trends.
• Hands-on experience with social media marketing, digital marketing, and SEO.
• Proficiency in Google Analytics, Meta Ads Manager, and CRM software (Salesforce, HubSpot, Zoho, etc.).
• Excellent copywriting, content creation, and communication skills.
• Ability to work in a fast-paced environment and manage multiple projects efficiently.
• Familiarity with graphic design tools like Canva or Adobe Creative Suite is a plus.
• Excellent communication skills in English (Arabic is an advantage).