Role Purpose The Marketing Manager is responsible for developing and executing strategic marketing plans across SALCF entities (universities, colleges, hospitals, Islamic schools, and training centres). This role translates group-wide objectives into actionable campaigns, supervises cross-functional teams, and ensures that marketing initiatives are impactful, integrated, and measurable. The position requires strong skills in strategy, planning, stakeholder management, and campaign supervision, with a focus on delivering results and aligning efforts with institutional goals, rather than day-to-day creative and design execution. Key Responsibilities Strategic Planning & Supervision • Support the Group in setting annual marketing strategies and priorities. • Develop marketing calendars and campaign plans for assigned entities and initiatives, ensuring alignment with overall marketing strategy and other marketing managers from the group. • Supervise the execution of campaigns across creative, PR, and digital teams, ensuring timely delivery and brand alignment. • Translate high-level strategic objectives into actionable marketing initiatives. Campaign Management • Lead planning and rollout of enrollment campaigns, hospital awareness initiatives, and philanthropic drives. • Coordinate integrated campaigns that cut across digital, social, PR, and on-ground activations. • Ensure campaign goals (awareness, engagement, fundraising, enrollment) are met with clear KPIs. Stakeholder Engagement • Act as the primary marketing point of contact for entity leaders (Marketing managers, deans, hospital directors, program heads). • Partner with internal departments to understand their goals and provide tailored marketing support. • Develop presentations, reports, and proposals to keep leadership informed about marketing progress and initiatives. Team & Vendor Coordination • Provide supervision and strategic direction to the creative, social, and PR teams (internal and external). • Oversee agencies, freelancers, and suppliers to ensure quality and cost efficiency. • Streamline workflows between stakeholders and the creative team to prevent duplication and misalignment. Performance Monitoring • Track, analyse, and report on campaign outcomes (reach, engagement, conversions, ROI). • Recommend data-driven improvements to strengthen future campaigns. • Preparing quarterly and annual performance reports. Key Performance Indicators (KPIs) 1. Campaign Effectiveness: ?90% of campaigns meet or exceed their stated KPIs 2. Planning Accuracy: Campaigns delivered according to marketing calendar and agreed timelines. 3. Stakeholder Satisfaction: Positive feedback from entity heads and program managers. 4. Resource Efficiency: Effective use of internal teams and vendors; reduced rework and outsourcing costs. 5. Reporting & Insights: Regular delivery of accurate reports with actionable recommendations.

Qualifications & Experience • Bachelor’s degree in Marketing, Communications, Business, or related field. • Min 10 -12 years of experience in marketing roles, with at least 2–3 years in a supervisory/high-level managerial capacity. • Proven experience in developing and executing integrated marketing campaigns. • Strong understanding of both traditional and digital marketing platforms. • Strong understanding of creative process (designs, video production, innovative concepts, and ATL / BTL activities. • Bilingual (Arabic & English) preferred. • Experience in education, healthcare, or nonprofit sectors is a plus. • Experience in Advertising and agencies is a plus. Core Competencies • Strategic Thinking: Able to align campaigns with organisational goals. • Planning & Supervision: Skilled at managing calendars, timelines, and cross-functional teams. • Stakeholder Management: Establishes and maintains strong relationships with internal and external partners. • Analytical Mindset: Uses data to optimise marketing decisions and improve ROI. • Leadership: Guides and motivates teams toward campaign-driven outcomes. • Adaptability: Thrives in a dynamic environment with multiple entities and stakeholders.