Core Responsibilities

• Sales & Target Achievement: Drive sales of food products (e.g., confectionery, grains, poultry) to meet or exceed set targets.
• Client Engagement: Build and maintain strong relationships with supermarkets, grocery stores (bakalas), hotels, restaurants (HORECA).
• Product Promotion: Inform clients about new products, features, and promotions.
• Transaction Management: Process orders, generate sales receipts, and ensure accurate record-keeping.
• Market Knowledge: Stay updated on food industry trends, competitors, and market conditions.
• Reporting: Prepare daily/weekly sales reports and share insights. 

Common Types & Settings

• Van Salesman: Sells directly from a van, often to smaller stores (B2B), carrying FMCG goods.
• Outdoor Sales Rep: Travels to meet clients, common in trading companies.
• Modern Trade/Retail: Focuses on larger supermarkets and retail chains (e.g., Arla Foods roles).
• Food Service: Targets hotels, restaurants, and catering (HORECA). 

Skills

Key Skills & Requirements

• Experience: 1-5+ years in food/FMCG sales preferred.
• Driving: Valid UAE driving license often mandatory.
• Language: English essential; Arabic, Hindi, or Urdu can be advantageous.
• Skills: Excellent communication, negotiation, interpersonal, and analytical skills.
• Tools: Proficiency in MS Office and sales software.