Job Overview
We are looking for a results-driven SEO Expert to improve our online visibility, organic traffic, and search rankings. The ideal candidate understands both technical SEO and content optimization, stays updated with Google algorithm changes, and can translate data into actionable strategies.
Key Responsibilities
- Develop and implement on-page, off-page, and technical SEO strategies
- Perform keyword research aligned with business goals and user intent
- Optimize website structure, metadata, headings (H1–H6), URLs, and internal linking
- Conduct SEO audits and fix issues related to performance, indexing, and crawlability
- Improve Core Web Vitals and website speed
- Collaborate with content writers to ensure SEO-friendly content
- Build and manage backlink strategies (white-hat only)
- Optimize local SEO (Google Business Profile, local citations, reviews)
- Track rankings, traffic, and conversions using analytics tools
- Prepare monthly SEO performance reports with insights and recommendations
- Stay up to date with Google updates, SEO trends, and best practices
Skills
Required Skills & Qualifications
- Proven experience as an SEO Specialist / SEO Expert
- Strong understanding of search engine algorithms
- Hands-on experience with:
- Google Search Console
- Google Analytics (GA4)
- Keyword research tools (Ahrefs, SEMrush, Ubersuggest, etc.)
- Knowledge of technical SEO (site structure, schema, redirects, canonical tags)
- Familiarity with CMS platforms (WordPress preferred)
- Understanding of local SEO and GEO-targeted searches
- Basic knowledge of HTML, CSS, and page speed optimization is a plus
- Strong analytical and problem-solving skills
- Ability to work independently and meet deadlines
Preferred Qualifications
- Experience in healthcare, physiotherapy, or medical SEO (preferred)
- Experience with content strategy & EEAT principles
- Familiarity with AI-assisted SEO tools
- Arabic language knowledge is a plus