Overview of the role:

The role of the Performance Marketing Manager is to define, launch and scale region-specific performance marketing strategies that drive traffic, grow sales and improve customer experience across Marks & Spencer in the Middle East and Asia. The role owns performance marketing outcomes across MENA and Asia, balancing growth, efficiency and scale across markets at different stages of maturity, while supporting brand awareness and long-term customer value.

What you will do:-

Description of Accountability:

• You will own the end-to-end delivery, optimisation and performance of paid search, paid social, display and programmatic campaigns across Marks & Spencer, using platforms such as Google (Search, Shopping, Display, YouTube), Meta and other relevant performance and app marketing tools.
• You will manage multi-channel and multi-market paid media budgets to deliver agreed revenue, ROAS, CAC and customer acquisition targets, defining targeting and bidding strategies, driving continuous optimisation, testing and performance monitoring.
• The role works very closely with the Brand Marketing Manager, Buying teams, Digital Trade and CRM to ensure paid media activity is fully aligned to stock availability, product priorities and the broader marketing and trading calendar. This includes ensuring the right products, offers and messages are promoted at the right time, and that performance activity supports both commercial and brand objectives.
• You will own the briefing, delivery and optimisation of all performance marketing creative and content assets, working with graphic designers, copywriters and brand teams to ensure assets are delivered on time, reflect brand standards and are optimised for performance across PPC, website and app placements.
• The role also supports and drives performance marketing strategies for third-party marketplace partners, ensuring alignment with commercial objectives, brand guidelines and agreed KPIs.
• This role is suited to a commercially driven individual with a strong test-and-learn mindset, comfortable working cross-functionally and making data-led decisions in a fast-paced, multi-market environment.

Skills

Required Skills to be successful:

• Hands-on experience with PPC and Paid Social platforms (Google Ads, Meta Business Manager, Programmatic platforms).
• Strong web analytics experience (Google Analytics or equivalent).
• Experience using retargeting platforms (e.g. Criteo, RTB).
• Experience with app marketing platforms (e.g. Adjust, Apple Search Ads, InMobi or equivalent).
• Comfortable using BI and reporting tools (e.g. Tableau, Power BI).
• Advanced MS Excel skills.
• Experience using a CDP is an advantage.

What equips you for the role:

• 5 years of experience in performance marketing, with proven ownership of multi-market or regional accounts and budget responsibility.
• Proven track record of delivering data-driven performance marketing campaigns that drive strong ROI and longer-term brand metrics.
• Establish, implement and measure the effectiveness of digital paid advertising initiatives across multiple markets.
•  Lead digital branding initiatives, including YouTube and paid social video, with a strong understanding of brand and upper-funnel KPIs.
• Demonstrated expertise across performance marketing channels, including Display, SEM, Paid Social and App marketing.
• End-to-end management and optimisation of paid campaigns, covering keyword strategy, audience segmentation, bid management, budget control and creative testing.
• Analyse performance by channel and market, dynamically reallocating budgets to maximise commercial outcomes.
• Contribute to country-level marketing plans, including forecasting targets and KPIs for paid media.
• Work in close coordination with Marketing, Brand, Buying, Design, CRM and Trading teams.
• Deliver regular performance reviews, forecasts and trend analysis to support decision-making.