Job Summary & Purpose:
Sales & Customer Engagement
• Actively engage walk-in customers and understand their needs before recommending suitable products.
• Perform consultative selling by comparing features, benefits, and value across multiple brands.
• Drive category and brand sales targets through effective demonstrations and persuasion.
• Upsell and cross-sell relevant accessories, services, and add-ons where applicable.
Product & Category Knowledge
• Maintain strong understanding of the assigned category and products across multiple brands.
• Stay updated on new launches, promotions, pricing, and competitive products.
• Clearly explain product features, USPs, warranty, and after-sales support to customers.
In-Store Execution
• Ensure planogram compliance and correct product placement on the shop floor.
• Maintain adequate inventory presence (PI) on the floor, including replenishment from back store.
• Ensure products are well displayed, clean, tagged correctly, and demo units are functional.
Inventory & Operations Support
• Monitor stock availability and coordinate with store teams for replenishment needs.
• Support basic inventory checks and report stock gaps or fast-moving items.
• Assist in handling customer returns, exchanges, and basic post-sales queries in line with company policy.
Coordination & Reporting
• Coordinate with store staff, supervisors, and brand teams to ensure smooth daily operations.
• Provide regular feedback on customer preferences, competitor activity, and market trends.
• Adhere to Sharaf DG’s sales processes, compliance standards, and customer service guidelines.
Key Performance Areas (KPAs) & Principal Accountabilities:
Achievement of individual sales, Invoice, EW, Accessories/ Productivity targets
Providing Solutions to Customers Queries/Requirements
Thorough knowledge of products in his department
My Area My Responsibility (MAMR)
Maintain the display logic, planogram & placards
Perpetual Inventory Count
Cleanliness of area of responsibility
RequirementsExperience (Yrs& Field) • Min 1 year of experience in Retail Sales
• Should have an interest in electronics products/industry
Educational Qualification Graduation or Diploma or an equivalent qualification
Professional Certifications NA
Skills & Abilities Customer Focus, Result Orientation, Team Work, Communication. Arabic knowledge is an advantage.