Role Overview

The Chief Sales and Marketing Officer (CSMO) will own and integrate the company’s global Sales and Marketing functions, creating a unified growth engine that scales revenue, strengthens our brand, and elevates our market presence. The company has experienced exceptional growth driven largely by the CEO’s hands on leadership in sales.

With a relatively lean commercial team (around 15 people across Sales and Marketing), the CSMO will bring structure, processes, and strategic direction to transform the function into a world class department.

This is a high impact role for a leader who thrives in fast paced B2B technology environments and understands the dynamics of selling sophisticated solutions to financial brokers, banks, and institutional clients.

Key Responsibilities

Sales Leadership and Revenue Growth

• Develop and execute the global sales strategy to accelerate new customer acquisition and deepen existing account expansion


• Build a scalable, data driven sales organisation, creating processes, playbooks, and performance metrics


• Strengthen the customer success motion to increase retention, upsells, and long term lifetime value


• Partner closely with the CEO during an initial transition phase, gradually taking over full commercial ownership


• Drive adoption of SaaS sales methodologies including Land and Expand, Product Led signals, and value based selling

Marketing and Brand Strategy

• Build and scale an integrated marketing function, establishing programs across brand, product marketing, demand generation, digital, content, and events


• Define and manage the global marketing strategy, positioning, storytelling, and go to market messaging


• Establish structured processes for marketing operations, campaign measurement, and funnel optimization


• Oversee pricing strategy, competitive analysis, and market intelligence

Cross Functional Leadership

• Collaborate closely with Product, Technology, and Operations teams to align commercial strategy with product roadmaps


• Ensure tight feedback loops from clients into the product organization


• Influence companywide strategy as part of the executive leadership team

Organizational Development

• Scale the Sales and Marketing team from 15 to a high performing global department


• Introduce modern CRM utilization, forecasting accuracy, and pipeline discipline


• Implement best in class SaaS metrics (CAC, LTV, NRR, ACV, conversion rates, payback, etc.)

Qualifications and Experience

• 12 to 20 years of experience in B2B commercial leadership roles, ideally in FinTech, SaaS, trading technology, or institutional financial services


• Proven success building and scaling high growth B2B sales organizations


• Deep understanding of SaaS sales motion, customer success models, and recurring revenue metrics


• Strong command of sales psychology, negotiation frameworks, and high performance sales culture


• Experience selling complex technical products to financial institutions


• Ability to work closely with product and technology leaders and translate technical capabilities into commercial value


• Track record of structuring and professionalizing marketing operations


• Experience in trading technology, risk management systems, OMS and EMS, liquidity solutions, or related fintech verticals


• Prior leadership experience in multi market or global organizations


• Demonstrated ability to scale teams during periods of rapid growth and evolving structures

The SR Group (Dubai) Limited is acting as an Employment Agency in relation to this vacancy.

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