Job Description

Roles & Responsibilities

1. Brand Strategy & Growth

• Own and continuously evolve the clinic's brand strategy across all online and offline channels.

• Bring quarterly and annual marketing plans with measurable growth targets to the CEO for

approval.

• Identify emerging trends in wellness, aesthetics and luxury lifestyle to keep the brand ahead of

competitors.

• Propose and drive brand activations, campaigns and seasonal moments that generate buzz and

bookings.

• Track competitor activity and translate insights into strategic recommendations.

1. Content Strategy & Calendar Ownership

• Lead the creation and management of a rolling monthly content calendar across Instagram, TikTok,

LinkedIn, and Meta, owned jointly by you, the Graphic Designer, and Videographer.

• Set the creative direction for each piece of content: format, messaging, tone, visual style, and

platform strategy.

• Brief the creative team clearly and review all output before publishing to ensure brand consistency.

• Oversee model bookings and shoot logistics, coordinating talent, scheduling and ensuring clinic

operations are not disrupted during shoot days.

• Personally capture reactive, spontaneous content (stories, behind-the-scenes, treatment moments)

when the team is not on-site.

• Maintain a content library of approved assets for ongoing use across campaigns, ads, and collateral.

1. Paid Advertising & Performance Marketing

• Oversee paid ad strategy across Meta Ads Manager and Google Ads.

• Monitor campaign performance weekly, tracking CPL, ROAS, conversion rates, and booking rates

and present findings to the CEO.

• Train and update the reception team monthly on what ads are currently running so they can convert

inquiries with context and confidence.

• Work with the Graphic Designer on ad creatives and A/B test formats regularly.

1. Events, Activations & Community

You will be expected to proactively identify and propose opportunities for the clinic to show up in the right

spaces and build community. Ideas and activations to explore include:

− Branded clinic open days and VIP patient evenings with live treatment demos

− Pop-up presence at luxury hotels, private members' clubs, and wellness retreats

− Participation in aesthetic industry conferences, medical summits and wellness expos

− Co-hosted wellness brunches or masterclasses with aligned lifestyle brands (fitness studios, luxury

spas, nutritionists)

− Brand tables or sponsorships at high-net-worth community events (charity galas, ladies' lunches,

corporate wellness days)

− Quarterly in-clinic educational talks or Q&A sessions with doctors, promoted to a curated guest list

− Digital activations: challenges, giveaways, or live series in collaboration with influencers or partner

brands

• Present an events pipeline to the CEO each quarter with objectives, budgets, and expected

outcomes.

• Manage all event logistics — venue, invitations, collateral, setup, and post-event follow-up

campaigns.

1. Influencer & Partnership Collaborations

• Identify, vet and manage relationships with influencers and content creators aligned with the

clinic's brand values.

• Negotiate collaboration terms, deliverables, and timelines, ensuring clear ROI expectations.

• Build an ongoing ambassador or affiliate programme that creates sustained organic reach.

• Identify non-competing luxury and wellness brands for co-marketing campaigns, package deals or

cross-promotions.

1. B2B Business Development & Partnerships

A core pillar of this role is proactively identifying and pursuing business-to-business opportunities that

drive new patient pipelines and brand visibility. Responsibilities include:

• Research and approach corporate clients (HR managers, employee benefits providers) to offer

corporate wellness programmes, group treatment packages, or clinic memberships for their team

• Identify and reach out to aligned luxury businesses hotels, private members' clubs, concierge services,

high-end gyms, bridal boutiques, and spas, to establish referral or preferred partner arrangements

• Build relationships with referring professionals, GPs, dermatologists, cosmetic surgeons,

physiotherapists and maintain a structured referral programme

• Approach real estate developers, lifestyle management companies and relocation services that serve

high-net-worth residents

• Pitch the clinic for inclusion in luxury lifestyle guides, concierge apps and curated city directories

• Maintain a B2B pipeline tracker and present updates on outreach, conversion, and partnership

value to the CEO monthly.

1. CRM, Lead Management & HubSpot

• Own and manage HubSpot CRM, including campaign builds, landing pages, email sequences, lead

nurturing workflows, and lead source tracking.

• Ensure the reception captures, assigns, and follows up within all digital leads within agreed

timeframes.

1. Reception Team Enablement & Messaging

• Together with the CEO develop and maintain a messaging framework for the reception/front-desk

team that reflects the clinic's tone of voice across all patient touchpoints, WhatsApp, phone, email

and in-person.

• Conduct regular briefings (minimum monthly) to update the team on current campaigns, active

promotions, and running ads, ensuring they can speak confidently to patients who come in via

marketing.

• Keeping updated simple reference documents, scripts, and FAQs that empower the reception team

to convert inquiries effectively.

• Flag and address communication gaps that may be impacting patient experience or conversion

rates.

1. Reporting & Analytics

• Produce a monthly marketing report covering: social growth, content performance, paid ads results,

lead volume, booking conversion, and key campaign outcomes.

• Present findings and strategic recommendations to the CEO in a clear, visual format

Desired Candidate Profile

• Experience & Background

  • 5-10 years in a marketing role with at least 2 years in a managerial capacity.

  • Proven experience managing or briefing creative teams (designers, videographers, or agencies).

  • Background in healthcare, aesthetics, wellness, beauty, or luxury lifestyle is a strong advantage.

  • Track record of growing brand presence and driving measurable business results.

  • Demonstrable B2B outreach or partnership development experience.

  Skills & Tools

  • Meta Ads Manager and Google Ads, strategic and operational competency.

  • HubSpot campaign creation, lead workflows, and reporting.

  • Canva / Adobe Creative Suite, able to review and direct creative work with precision.

  • Content strategy and copywriting, across social, email, and campaign formats.

  • Project management, comfortable holding a team accountable to deadlines and deliverables.

  • Data analysis, able to read performance dashboards and turn numbers into action.

  Mindset & Qualities

  • Strategic thinker who also executes, you bring ideas AND get them done.

  • Strong aesthetic sensibility and instinct for luxury / wellness positioning.

  • Commercially minded, you understand that great marketing drives bookings and revenue.

  • Proactive and self-directed, you don't wait to be told what to do next.

  • Excellent communicator across all levels.

  • Resilient and adaptable in a fast-paced, patient-facing environment.

  • Collaborative and emotionally intelligent.