Job Description

Roles & Responsibilities

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Primary Objective

We are looking for a Marketing Manager who can directly drive revenue growth through lead generation, website optimization,

conversion improvement, and campaign performance.

This is NOT a branding-only role. It is a performance-driven, revenue-focused role.

Key Responsibilities

Lead Generation & Campaigns

• Plan and execute lead generation strategies for training programs (PMP, CIPD, AML, AI, etc.)

• Manage and optimize paid campaigns: Google Ads (Search + Display) — Mandatory, Meta Ads (Facebook/Instagram),

Landing Pages & Funnels

• Create and optimize high-converting landing pages for each key course

• Build complete marketing funnels: Ad → Landing Page → Lead Form → Follow-up → Conversion

• Conduct A/B testing (headlines, CTAs, layouts)

• Ensure landing pages are conversion-focused, clear, persuasive, and sales-driven

Analytics, Reporting & Performance Tracking

• Track and report on website traffic, lead generation numbers, conversion rates, and campaign performance

• Provide weekly/monthly performance reports

• Use data to identify gaps and optimize campaigns and funnels

Sales Alignment & Lead Quality

• Work closely with sales team to improve lead quality and increase conversion to enrollments

• Understand which leads convert vs. not, and optimize accordingly

CRM, Email & WhatsApp Campaigns

• Plan and execute email campaigns (Mailchimp or similar) and WhatsApp campaigns for lead nurturing

• Build basic automation workflows for follow-ups

New Channels & Growth Opportunities

• Identify and test new lead sources (Coursetakers, partnerships, aggregators)

• Explore referral strategies and corporate lead generation opportunities

Desired Candidate Profile

Must-Have Skills & Experience

• Proven experience in lead generation and performance marketing

• Strong hands-on experience with Google Ads (mandatory) and Meta Ads

• Experience in website optimization and CRO (Conversion Rate Optimization)

• Landing page creation using tools like WordPress, Webflow, or similar

• Strong understanding of funnels (end-to-end), CPL, CAC, and ROI

• Experience with Google Analytics and reporting tools

Mandatory Requirement

Candidates MUST clearly demonstrate:

• Number of leads generated in previous roles

• Campaign budgets handled

• Measurable improvements in CPL, conversion rates, and revenue impa