وظائف Trainpoint Institution

<ul><li>Develop and implement creative content strategies that align with brand objectives and resonate with target audiences.</li><li>Produce high-quality written and visual content across multiple platforms, ensuring consistency in voice and style.</li><li>Collaborate with marketing and design teams to create engaging multimedia assets that enhance audience engagement.</li><li>Conduct in-depth research to stay updated on industry trends, audience preferences, and competitor activities.</li></ul><p><strong>Desired Candidate Profile</strong></p><ul><li>Bachelor's degree in Communications, Marketing, or a related field is preferred to ensure a solid foundation in content creation.</li><li>2-4 years of relevant work experience in content creation or digital marketing, showcasing a proven track record of successful projects.</li><li>Experience in content management systems (CMS) and familiarity with web development basics to facilitate effective content publishing.</li><li>Proficiency in graphic design software (e.g., Adobe Creative Suite) and video editing tools to enhance visual storytelling capabilities.</li></ul>

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><br><p><strong><em><u>Read JD </u></em></strong></p><p>Primary Objective</p><p>We are looking for a Marketing Manager who can directly drive revenue growth through lead generation, website optimization,</p><p>conversion improvement, and campaign performance.</p><p><strong><em><u>This is NOT a branding-only role. It is a performance-driven, revenue-focused role.</u></em></strong></p><p><br><br></p><p>Key Responsibilities</p><p>Lead Generation &amp; Campaigns</p><ul><li><p>Plan and execute lead generation strategies for training programs (PMP, CIPD, AML, AI, etc.)</p></li><li><p>Manage and optimize paid campaigns: Google Ads (Search + Display) — Mandatory, Meta Ads (Facebook/Instagram),</p></li></ul><p>Landing Pages &amp; Funnels</p><ul><li><p>Create and optimize high-converting landing pages for each key course</p></li><li><p>Build complete marketing funnels: Ad → Landing Page → Lead Form → Follow-up → Conversion</p></li><li><p>Conduct A/B testing (headlines, CTAs, layouts)</p></li><li><p>Ensure landing pages are conversion-focused, clear, persuasive, and sales-driven</p></li></ul><p>Analytics, Reporting &amp; Performance Tracking</p><ul><li><p>Track and report on website traffic, lead generation numbers, conversion rates, and campaign performance</p></li><li><p>Provide weekly/monthly performance reports</p></li><li><p>Use data to identify gaps and optimize campaigns and funnels</p></li></ul><p>Sales Alignment &amp; Lead Quality</p><ul><li><p>Work closely with sales team to improve lead quality and increase conversion to enrollments</p></li><li><p>Understand which leads convert vs. not, and optimize accordingly</p></li></ul><p>CRM, Email &amp; WhatsApp Campaigns</p><ul><li><p>Plan and execute email campaigns (Mailchimp or similar) and WhatsApp campaigns for lead nurturing</p></li><li><p>Build basic automation workflows for follow-ups</p></li></ul><p>New Channels &amp; Growth Opportunities</p><ul><li><p>Identify and test new lead sources (Coursetakers, partnerships, aggregators)</p></li><li><p>Explore referral strategies and corporate lead generation opportunities</p></li></ul></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><p>Must-Have Skills &amp; Experience</p><ul><li><p>Proven experience in lead generation and performance marketing</p></li><li><p>Strong hands-on experience with Google Ads (mandatory) and Meta Ads</p></li><li><p>Experience in website optimization and CRO (Conversion Rate Optimization)</p></li><li><p>Landing page creation using tools like WordPress, Webflow, or similar</p></li><li><p>Strong understanding of funnels (end-to-end), CPL, CAC, and ROI</p></li><li><p>Experience with Google Analytics and reporting tools</p></li></ul><p>Mandatory Requirement</p><p>Candidates MUST clearly demonstrate:</p><ul><li><p>Number of leads generated in previous roles</p></li><li><p>Campaign budgets handled</p></li><li><p>Measurable improvements in CPL, conversion rates, and revenue impa</p></li></ul><p></p></section>