Role Description We are looking for an SEO Specialist to develop and implement search engine optimization strategies that improve website visibility, organic traffic, rankings, and overall search performance. The role involves analyzing search trends, optimizing website content and structure, and identifying opportunities to increase qualified organic traffic. The SEO Specialist will conduct keyword research, perform technical and on-page SEO analysis, optimize website content and metadata, and monitor search engine performance. Responsibilities include developing SEO recommendations, conducting competitor and market analysis, identifying technical issues, improving internal linking and site structure, and supporting content optimization initiatives. The role also involves tracking key SEO metrics, analyzing traffic and ranking data, preparing performance reports, and continuously testing and refining optimization strategies. The successful candidate will collaborate with content, marketing, development, and other teams to implement SEO improvements and ensure websites follow search engine best practices. Qualifications Bachelor’s degree or equivalent qualification in Marketing, Digital Marketing, Communications, Computer Science, or a related discipline. Strong understanding of SEO principles, search engine algorithms, keyword research, and organic search strategies. Knowledge of on-page, technical, and off-page SEO practices. Familiarity with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or equivalent platforms. Ability to conduct keyword research, competitor analysis, website audits, and SEO performance analysis. Understanding of HTML, website structure, metadata, internal linking, redirects, canonical tags, and basic technical SEO concepts. Strong analytical skills with the ability to interpret search performance data and identify actionable opportunities. Good understanding of content optimization, search intent, user experience, and conversion principles. Strong written and verbal communication skills with the ability to present SEO recommendations clearly. Good project management and organizational skills with strong attention to detail. Ability to collaborate effectively with content, marketing, and technical teams. Familiarity with SEO trends, emerging search technologies, and AI-driven search is an advantage. Commitment to continuous testing, learning, and improving organic search performance.