Role Description We are seeking a strategic and data-driven CRM Manager to lead customer relationship management initiatives and strengthen customer engagement, retention, and lifetime value. The role involves developing and executing CRM strategies, managing customer segmentation, designing targeted campaigns, optimizing customer journeys, and analyzing behavioral and performance data. The CRM Manager will collaborate with marketing, sales, product, and commercial teams to deliver personalized customer experiences and drive measurable business results. The role requires strong analytical thinking, commercial awareness, creativity, and a customer-centric mindset. Qualifications Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related discipline. Strong understanding of CRM strategy, customer lifecycle management, segmentation, retention, and engagement. Proficiency in CRM platforms, marketing automation tools, customer databases, and analytics systems. Strong analytical and problem-solving skills with the ability to interpret customer and campaign data. Knowledge of email marketing, personalization, customer journeys, and performance optimization. Excellent communication and stakeholder management skills. Strong attention to detail, organizational skills, and ability to manage multiple initiatives. Creative, commercially minded, and customer-focused approach to developing effective CRM strategies. Ability to work collaboratively across functions and make data-driven decisions.