CRM Manager Role Description We are seeking a strategic and customer-focused CRM Manager to lead customer relationship management initiatives and strengthen engagement, retention, and loyalty. The role involves developing CRM strategies, managing customer segmentation, designing targeted campaigns, analyzing customer behavior, and optimizing communication across relevant channels. You will work closely with marketing, sales, product, and data teams to improve customer journeys, maximize customer value, and drive measurable business results. Strong analytical thinking, creativity, and a customer-centric mindset are essential. Qualifications Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field. Strong understanding of CRM strategies, customer lifecycle management, and retention principles. Excellent analytical and data interpretation skills. Familiarity with CRM platforms, marketing automation, and customer segmentation. Strong project management and organizational skills. Excellent written and verbal communication abilities. Ability to develop data-driven strategies and translate insights into actionable initiatives. Strong attention to detail, creativity, and commercial awareness.