We are seeking a highly skilled and experienced Social Media Manager with a strong background in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising to join our dynamic team. As our Social Media Manager, you will be responsible for developing and implementing effective social media strategies, optimizing content for search engines, and running successful PPC campaigns on various social media platforms.

Responsibilities:

- Develop and execute social media strategies to drive brand awareness, engagement, and conversions.
- Create engaging and shareable content across social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Conduct keyword research and optimize website and social media content for improved search engine rankings.
- Monitor and analyze social media metrics, such as reach, engagement, and conversion rates, and provide regular reports with actionable insights.
- Stay up-to-date with the latest trends and best practices in social media marketing, SEO, and PPC advertising.
- Manage and optimize PPC campaigns on social media platforms, including campaign setup, keyword research, ad copywriting, and ongoing optimization.
- Respond to social media comments, messages, and inquiries in a timely and professional manner.
Stay informed about industry developments and competitor activities to identify new opportunities and trends.

Requirements:

- Proven work experience as a Social Media Manager with a strong focus on SEO and PPC advertising.
- In-depth knowledge of social media platforms, their respective audiences, and best practices for organic and paid social media campaigns.
- Proficiency in search engine optimization techniques and tools.
- Experience in managing and optimizing PPC campaigns on platforms such as Facebook Ads, Instagram Ads, LinkedIn Ads, or Twitter Ads.
- Strong analytical skills and the ability to interpret social media and website analytics data.
- Excellent written and verbal communication skills.
Creativity and the ability to think outside the box to develop innovative social media campaigns.
- Proficiency in graphic design tools and software is a plus.
- A Bachelor's degree in marketing, communications, or a related field is preferred.

To apply, please submit your resume, portfolio, and a cover letter highlighting your relevant experience and accomplishments in social media management, SEO, and PPC advertising