The Role As a Senior Merchandiser, you will drive the planning, development, and execution of our merchandising strategy. You will maximise sales and profitability by analysing performance, informing product decisions, and shaping the trading approach. Working closely with Design, you will translate opportunities into clear and concise briefs supported by data and trend insights.Key Responsibilities:Planning & Strategy Analyse historical and current sales data to identify trends and inform future product development. Build data-driven strategies to improve sales, hit rate, and other KPIs. Present insights, forecasts, and recommendations to senior leadership. Trading & Performance Demonstrate strong commercial awareness and react quickly to trade performance. Maintain a “buy now, wear now” mentality to drive immediate customer demand. Understand seasonality, promotional calendars, and key selling periods to manage risk. Process Innovation Continuously improve ways of working, identifying opportunities that add value. Maintain internal documentation and best-practice guidelines to support consistency and efficiency. Critical Path Management Own the critical path, ensuring improved speed to online and supplier compliance. Work closely with the Studio team to prioritise and manage samples effectively. Onsite Management & Pricing Collaborate with Onsite and Pricing teams to set initial pricing and promotional strategies. Evaluate the impact of price tests and promotions on profitability and recommend actions. Leadership & Team Development Maintain strong cross-functional communication across key business areas. Lead, coach, and develop Junior and Assistant Merchandisers. Set clear KPIs, conduct performance reviews, and provide continuous feedback.Required Skills and experience:Proven experience as a merchandiser within a fashion/apparel environment.7+ years’ experience in merchandising, with at least 3-4 years at the Merchandiser/Planner level. Strong commercial and trading mindset with an excellent understanding of merchandising principles. Highly organised with the ability to multitask and work at speed. Advanced Excel and Google Sheets capability. Creative thinking and strong attention to detail; familiarity with global fashion trends is beneficial. Excellent communication and interpersonal skills. A team-focused approach with the ability to build strong relationships across the business.