THIS ROLE IS UNPAID INITIALLY — EQUITY ONLY UNTIL FUNDING / REVENUECrypta Count is a Saa S fintech startup building the future of crypto accounting, audit automation, and digital asset financial reporting. We are looking for a visionary and hands-on Head of Marketing to own Crypta Count’s growth, brand narrative, and acquisition strategy from day one.You can check the current (August) product review:https://www.youtube.com/watch?v=z BIaze BqCDMAlso about what we are building:https://www.youtube.com/watch?v=q SuIMEIWgs UYou will be the first and most critical voice of the company, bridging the technical world of Web3 finance with the regulated world of B2B accounting and audit. This is a foundational, high-impact, equity-only role (standard 4-year vesting, 1-year cliff) with significant ownership and opportunity to define the market category globally. Who We Are Looking For A strategic and scrappy B2B growth leader experienced in fintech, accounting Saa S, or Web3. You must be able to build a modern, multi-channel growth engine from zero and position Crypta Count as the undisputed standard for digital asset compliance and accounting. Key Responsibilities GTM & Brand Strategy: Design and execute Crypta Count’s full B2B Go-to-Market, brand architecture, and demand generation strategy. Web3-Native Growth: Pioneer Web3 growth loops, leveraging community building, developer relations, tokenomics (where relevant), and staying ahead of key crypto/DeFi trends. Audience-Specific Targeting: Drive targeted marketing campaigns aimed squarely at our core clients: Auditors (Big Four/Mid-Tier), Accountants, and Finance/Compliance Managers within crypto-native businesses. Content & SEO Leadership: Own the content strategy, ensuring Crypta Count dominates search rankings for crypto accounting, audit automation, and compliance topics. Performance Marketing: Oversee digital channels (SEO, PPC, email automation, Linked In ABM) and establish robust attribution models. Ecosystem Partnerships: Identify and establish strategic partnerships with tax advisory firms, accounting software providers, and major players in the Web3 ecosystem. Data & Insights: Monitor core KPIs, including CAC, MQL/SQL quality, funnel conversion rates, and revenue impact, iterating quickly based on data. Qualifications7+ years in B2B marketing, with proven experience in fintech, accounting software, or complex Web3 infrastructure. Demonstrated success in building and scaling demand generation and multi-channel campaigns from the ground up. Expertise in B2B marketing technology stacks (CRM, analytics, automation) and a strong grasp of Web3-native tools and communities. Direct experience marketing to regulated finance professionals (auditors, accountants, CFOs). The Hustle: Proven ability to deliver substantial results with limited initial resources—a true hands-on, startup founder mentality is non-negotiable.