The Brand Director is responsible for developing relationships and executing comprehensive marketing, communication, PR, and revenue generation strategies that align with the business goals and brand’s objectives. This role also involves crafting compelling content both visually and graphically in coordination with respective teams and PR relations and managing social media to reach and influence the target communities, especially UHNIs.Sector - Luxury furniture & high-end lifestyle productsJob Skills:Deep understanding of luxury marketing and PR strategies that include brand positioning and storytelling. Deep understanding of UHNI behavioural psychology and luxury consumption patterns in the GCC. Knowledge and experience of liaising and brand building with interior designers, architects, media, and interior design-based groups and organisations. The candidate should be good at content creation and management and organising events, collaborations, and exhibitions in line with the brand’s overall marketing plans. Creative and strategic thinker with the ability to develop compelling marketing campaigns. Understanding of the global ultra-luxury retail, art and design, and interior community, especially in the UAE. Ability to tailor brand experiences for family offices, collectors, art patrons, royal households, etc.Personal Attributes:Entrepreneurial mindset and approach to be solution-driven. Excellent written and verbal communication, a good personality, strong interpersonal skills, and the ability to build relationships at all levels. Ability to work effectively under pressure and manage multiple projects simultaneously. Driven by a strong sense of ownership, with the ability to work independently while contributing effectively as a collaborative team member. Proactive and driven, with a natural ability to take initiative and apply analytical thinking to solve challenges and drive results. Attention to detail and a commitment to excellence. Adaptability, enthusiasm, and a genuine passion for the brand.Major responsibilities:Marketing Strategy Develop and implement comprehensive marketing and PR strategies aligning with the brand’s positioning to attract and engage target communities globally, especially UHNIs, and align with business goals. Plan, curate and execute immersive experiences through storytelling initiatives that allow the target community to build an emotional connection with the brand. Collaborate with internal teams to ensure brand identity consistency and implementation of the brand’s tone and messaging on all platforms.Marketing Campaigns/Collaborations (Online & Offline):Plan, execute, and monitor marketing campaigns across various channels (digital, print, experiential events) tailored for target communities globally in the art and design space. Utilize digital and social media platforms (website, Instagram, Linked In, etc.) to engage with the target community and clients as part of the client engagement strategy. Analyze campaign performance and alter strategies to optimize results both offline and online, in turn monitoring ROI. Monthly detailed reports and calendar management for various marketing and PR activities planned. Competitor analysis: Conduct thorough analyses of competitors to inform strategic decisions.Content Creation Oversee the creation of content that aligns with the brand voice and resonates with the target audience. Design and write compelling content for website, social media, blog posts, articles, videos, stories, press releases, etc. Develop innovative digital strategies to connect with audiences and grow the online community. Ensure all marketing and PR materials are localized and culturally adapted for the target community and clients in the art and design space worldwide, especially in Dubai and the Middle East.Public Relations & Media Outreach Develop and manage relationships with key national and international media outlets, journalists, publications, and galleries to secure full feature coverages in relevant publications and platforms. Develop and design press releases, media kits/advisories, articles, and other PR materials. Manage communication and act as a spokesperson for the brand as and when necessary.Brand Messaging and Strategy:Position the brand effectively in Dubai by using unique brand messaging strategies for both print and digital media. Develop and implement a comprehensive brand communication strategy aligned with the brand’s identity. Ensure consistent brand messaging across all print and digital platforms, including brand collaterals, social media, website etc. Create and maintain brand guidelines to ensure consistency in tone, style, and messaging in line with master marketing and PR plans.Brand Representation Ensure alignment of all communication efforts with the brand’s core values, vision, and mission. Ensure the tone, voice, and visuals of all communications reflect the brand’s identity. Represent the brand at various national and international events, art and design shows, private previews, launches, exhibitions, press conferences and media events.Creative Agency Management Coordinate with associated marketing and PR agencies to achieve objectives and targets outlined in master communications roll-out plan. Monitor and evaluate agency performance regularly and provide constructive feedback for improvement. Ensure quality and timely execution of plans by agencies.Revenue Generation Responsibility:Plan and execute to achieve the annual sales target by generating inquiries and timely converting deals in order to achieve quarterly and yearly sales targets while maintaining brand positioning. Identify and pursue opportunities for acquiring new clients and business accounts through outstation appointments, architects and clients, and site visits for bespoke acquisitions. Introduce, build, and maintain strong, long-lasting, mutually beneficial relationships with targeted interior designers and architects focused on high-end residential projects. Engage IDAs and UHNI clients with in-person meetings, vendor presentations and virtual tours/discussions for sales growth. Collaboratively strategise with the India team and execute marketing plans to build our client’s brand in Dubai. Identify and expand the relationship with the IDA network beyond Dubai. Plan and execute exclusive events and experiences for clients, such as private previews, dinners, personalised tours, and art and design exhibitions. Strategise and acquire UHNI/HNI clients and maintain exceptional relationships with them by ensuring their satisfaction and fostering loyalty to the brand. Close monitoring of the communication happening with the client.Education Postgraduate in Luxury Brand Management/Marketing or MBA in Marketing and Sales from a reputed institute.Experience7+ years - Experience in the luxury industry, such as High-end furniture and interior design companies/architects, and interior designers/retail.Job Location Dubai (Open to extensive traveling across UAE as and when required).