Role Overview:We are seeking a high-level Social Media Growth Director to lead a rapid expansion project. Your sole focus is to scale our Instagram presence by 500,000 followers within 6 months using a combination of high-production organic content, aggressive paid amplification, and strategic influencer partnerships. You will have full autonomy over a $200,000 budget to hire vendors, run ads, and execute creative campaigns. Core Responsibilities
Strategy & Roadmap: Develop a month-by-month growth plan that balances viral "top-of-funnel" content with community-building "bottom-of-funnel" engagement. Budget Management: Direct $33000 monthly across three pillars: Content Production (30%), Paid Media/Ads (50%), and Influencer/PR (20%). Production Leadership: Manage a team of videographers and "short-form" editors to produce 5–7 high-retention Reels per week. Paid Growth Engine: Execute sophisticated Meta Ads Manager campaigns (not just "boosting") targeting a Cost Per Follower (CPF) of under $0.60. Performance Tracking: Provide weekly "ROI" reports focusing on follower velocity, engagement rate, and profile visit-to-follow conversion.
Required Experience & Skills:
Proven Track Record: You must show evidence of growing an account by 100k+ followers organically or via paid media (no bots, no pods). Direct Response Expert: Deep knowledge of Meta Ads Manager, specifically for "Follower Growth" objectives. Viral Content Intuition: Mastery of 2026 Instagram hooks, trending audio mechanics, and high-retention editing styles. Resource Management: Experience managing at least $20,000+ monthly in ad spend. Ethics: A strict "No Bot" policy. All growth must be verified through Instagram Insights and third-party auditing tools.