Responsibilities:Support in developing and managing online presence across different digital marketing channels & drive the performance to achieve set KPIs across these channels. Support in the execution of digital marketing tasks and communications, including SEO / SEM, sponsored/paid search, email, SMS, and display advertising campaigns. Support the Head – Digital Marketing in managing owned digital media channels (e.g. website, blogs, emails) to ensure brand consistency. Provide analytics and technical support for owned media assets (website / apps / solution-integration) working closely with IT team and 3rd party suppliers. Manage the relationship between marketing members, IT, and agency to develop or update the organization’s various websites in a manner that ensures rich engagement with key audiences including provision of complex conceptual ideas and bringing them to life. Track conversion rates and suggest improvements to the website as required. Manage the tracking codes for campaigns and develop a digital roadmap that helps increase effectiveness of the digital campaigns. Ensure campaign email management platforms and Salesforce. Coordinate the preparation of campaign newsletters and their dispatch to internal and external audiences is done in a timely manner. Prepare dashboards to understand the status of the campaign and its effectiveness and advise on areas of improvement. Support other departments as required, related to online media guidelines and technical support to deliver key content in an effective and time-sensitive manner. Customer Lead Capture and CRMWork on the lead capture process by tracking visits to website and social media pages through promoted ads and ensure all relevant contacts are added and integrated with Salesforce.
External Agency Management Develop relationships with third party digital agencies to ensure optimal and effective leveraging of capability to deliver cost effective digital solutions. Monitor performance of external agencies to ensure they deliver within agreed timeframe and quality standards.
Minimum Qualification:Diploma/Bachelor’s degree in e-commerce, or digital/IT related filed is required. Experience: Minimum 6 years of relevant working experience of which at least 4 years within a Marketing function.
Technical Competencies Strong knowledge across all digital marketing aspects - Paid media, social media, owned media, technology tools, backend, and tech related solutions. Knowledge in using CRM and marketing automation platforms. Possess technical knowledge on available digital concepts, standards, methods, tools, and applications. Advanced analytical skills with solid knowledge of Salesforce, Photoshop, Illustrator, In Design, C4D, AR Platforms.