Role Summary
The Events Senior Manager / Associate Director leads Coin W’s global event strategy and execution, managing Tier-1 global sponsorships, industry conferences, community events, and high-impact activations. This is a hybrid leadership and execution role: you’ll plan, negotiate, and deliver flagship events and sponsorships, while directly managing logistics, cross-team coordination, and post-event performance.
The ideal candidate understands both the creative and operational sides of events, can represent Coin W in external negotiations, and thrives in the fast-paced, detail-driven world of crypto and fintech.
Key Responsibilities• Develop and execute Coin W’s global event and sponsorship strategy aligning with marketing, brand, and business objectives.• Plan and manage Tier-1 global sponsorships (e.g., Token2049, major fintech or crypto summits, sports or entertainment partnerships) and Tier-2 regional activations.• Lead end-to-end event delivery: concept, budgeting, vendor selection, creative briefing, production, on-site management, and post-event reporting.• Oversee contract negotiation and partnership management, ensuring all agreements meet compliance, financial, and brand standards.• Collaborate with Brand & Communications to ensure creative alignment, messaging consistency, and effective PR amplification.• Partner with MPO and Finance to manage budgets, forecast event costs, and track ROI for every activation.• Build and maintain a global vendor and partner network, event agencies, production houses, sponsorship brokers, and venues.• Work closely with Regional Marketing teams to localize and activate events in APAC, MENA, EU, and LATAM.• Develop internal event planning processes and checklists, creating templates for scalability and cross-regional consistency.• Manage the event calendar under MPO governance, ensuring visibility and coordination across departments.• Serve as Coin W’s on-site representative at key global events and conferences; build relationships with media, partners, and organizers.• Ensure all activations comply with crypto marketing regulations and internal brand and risk standards.• Support post-event reviews and reporting, summarizing key outcomes, media impact, and partnership value.
Candidate Profile Experience• 6–8 years of experience in event management, sponsorship, or partnership marketing, ideally within crypto, fintech, or global tech industries.• Proven record of leading major sponsorships or conferences from concept, planning, execution to completion.• Experience managing multi-country activations and vendor ecosystems.• Strong financial discipline, able to manage multi-million-dollar event budgets.• Background in both brand experience and commercial partnership management preferred. Skills & Strengths• Strong project and logistics management; able to coordinate complex timelines across multiple stakeholders.• Excellent negotiation and relationship-building skills; confident handling global sponsorships.• Hands-on operator; comfortable managing suppliers, creative teams, and internal approvals simultaneously.• Data-driven mindset; able to quantify ROI and evaluate event performance.• Creative eye for experience design; understands audience engagement and brand impact.• Familiar with event software, project management tools, and reporting dashboards.• Bilingual communication skills (English & Chinese); comfortable engaging global and HQ teams.
Personal Qualities• Highly organized, disciplined, and calm under pressure.• Strong communicator who can lead vendors and internal teams with clarity.• Collaborative, pragmatic, and solutions-oriented.• Willing to travel frequently for major events and activations.
Education• Bachelor’s degree in Marketing, Business, Communications, or Event Management.• Certifications in event production, sponsorship management, or PMP are advantageous.