The Content Creator is responsible for the high-quality production of visual assets, specifically filming and editing videos, to amplify brand reach and enhance credibility across the Hospitality, Retail, and E-commerce sectors. Working under the guidance of the Social Media Manager and the Head of Marketing, this role ensures that all visual content aligns with the brand’s voice and marketing goals. By capturing authentic footage and managing the editing process, the specialist plays a vital role in fostering meaningful connections with target audiences.
Key Responsibilities:Visual Content Execution: Filming high-quality video content to support product launches, seasonal promotions, and brand awareness initiatives across restaurants, retail, and e-commerce platforms. Collaboration & Production: Working closely with the Social Media Manager to execute visual concepts and filming briefs. Quality Standards: Overseeing the filming and editing process to ensure all visual content maintains brand alignment and high-quality standards. Industry-Specific Filming: Adapting filming techniques to suit different industries, such as capturing food and atmosphere for Hospitality or product details for Retail and E-commerce. Post-Production: Editing raw footage into engaging, platform-specific content (Reels, Tik Toks, etc.) that reflects the brand’s voice. Trend Adaptation: Implementing fresh, innovative visual techniques and emerging video trends to drive engagement and customer loyalty