Job Summary

As a Marketing Tech Manager you will be responsible for overseeing the implementation and optimization of marketing technologies to drive business growth. You will collaborate with cross-functional teams to ensure seamless integration and utilization of various platforms. Your expertise will contribute to enhancing customer engagement and improving marketing strategies.

Responsibilities

Lead the deployment and management of marketing technologies such as Responsys Boxever and Adobe CJI to enhance campaign effectiveness. Oversee the integration of Oracle Eloqua and Sprinklr to streamline communication and improve customer engagement. Provide strategic insights using Microsoft Dynamics and Tealium i Q Tag Management to optimize marketing operations. Collaborate with teams to utilize AEM and Marketing Cloud (SFMC) for creating personalized customer experiences. Implement Tealium CDP and Qualtrics to gather and analyze customer data for informed decision-making. Manage Hubspot and Mail Chimp platforms to execute targeted email marketing campaigns. Utilize IoT Analytics Hadoop for processing large datasets and deriving actionable insights. Optimize marketing efforts using Marketo and Adobe Dynamic Tag Manager to improve conversion rates. Drive experimentation and personalization strategies with Optimizely and Tealium. Analyze web traffic and user behavior using Google Tag Manager Veeva and Adobe Target. Leverage Adobe Analytics and Google Analytics to track performance metrics and refine marketing strategies. Ensure compliance and data governance across all platforms to maintain data integrity and security. Collaborate with product development teams to align marketing strategies with new product launches in T&H domain. Work in a hybrid model ensuring effective communication and collaboration across remote and in-office teams.

Qualifications

Possess extensive experience in marketing technology platforms including Responsys Boxever and Adobe CJI. Demonstrate proficiency in Oracle Eloqua Sprinklr and Microsoft Dynamics for effective marketing management. Have a strong understanding of Tealium i Q Tag Management and AEM for seamless integration. Experience with Marketing Cloud (SFMC) and Tealium CDP for customer data management. Familiarity with Qualtrics Hubspot and Mail Chimp for executing marketing campaigns. Knowledge of IoT Analytics Hadoop for data processing and analysis. Expertise in Marketo Adobe Dynamic Tag Manager and Optimizely for optimization strategies. Proficiency in Google Tag Manager Veeva and Adobe Target for tracking and personalization. Strong analytical skills with Adobe Analytics and Google Analytics for performance measurement. Domain experience in New Product Development-T&H and Products&Serv(T&H) is a plus.