We are looking for an experienced Senior Performance Marketing Specialist (Facebook Ads) to lead and scale paid social campaigns across international markets. This role focuses on driving customer acquisition, optimizing campaign performance, and delivering measurable growth through data-driven strategies.
Key Responsibilities
Lead the planning, execution, and optimization of Facebook and Instagram advertising campaigns through Meta Ads Manager.
Develop and implement paid social acquisition strategies to improve performance and scale campaigns.
Monitor and optimize campaign performance across key metrics such as CTR, CPC, CPA, and ROAS.
Conduct advanced audience research, segmentation, and competitor analysis.
Implement and manage conversion tracking using Meta Pixel and analytics tools.
Run A/B testing on creatives, audiences, and campaign structures to improve results.
Analyze campaign performance and provide strategic insights and reporting.
Collaborate with design and content teams to create high-performing ad creatives.
Requirements
3–5+ years of experience managing Facebook Ads / Meta Ads campaigns.
Strong expertise in performance marketing and paid social strategies.
Experience with Meta Ads Manager, Meta Pixel, and conversion tracking systems.
Strong analytical skills and a data-driven decision-making mindset.
Ability to work independently in a remote, international team environment.
Professional English communication skills.
What We Offer
Competitive compensation based on experience.
Fully remote working environment.
Opportunity to manage international paid social campaigns.
Flexible, performance-driven work culture.