Qatar · UAE · Kuwait · Full-Time · C-Suite / VP Level
Department: Sales & BD · GCCMarkets: Qatar, UAE, Kuwait
ROLE OVERVIEWThe VP of Sales will define and execute Brand Aid's commercial roadmap across Qatar, UAE, and Kuwait. This is a leadership role for a proven GCC commercial leader who is proactive in business development, capable of building a high-performance multi-country sales team, ensuring the pipeline is always full and structured, training teams on proper sales process, and securing major government and enterprise contracts — while maximizing growth from existing accounts.
KEY RESPONSIBILITIESProactive Lead Generation Drive BD across 3 GCC markets — always hunting new clients Commercial Strategy Define GCC-wide sales roadmap and new-business targets Pipeline Management Own and ensure a full, structured pipeline across all markets Team Leadership & Training Train and develop country teams on proper sales process Enterprise & Gov Sales Secure major government and enterprise contracts across GCCRevenue & Upselling Maximize growth from existing accounts + new client acquisition
RESPONSIBILITIES IN DETAILLead Generation, BD & Pipeline Management Drive proactive new-business development across Qatar, UAE & Kuwait Build and maintain a structured, full multi-country pipeline at all times Ensure consistent targeting of new clients and systematic follow-up Attend regional industry forums, exhibitions and events to generate leads Report pipeline status, conversion rates and forecasts to Group CCOCommercial Strategy & Revenue Growth Define and execute GCC-wide revenue roadmap across 3 markets Own revenue targets, forecasting and P&L per market Maximize upselling and cross-selling across existing enterprise accounts Monitor market trends and identify high-value new opportunities Prepare business cases, proposals and executive-level presentations Team Leadership, Training & Sales Process Lead and develop country-level sales managers across 3 GCC markets Train teams on proper sales process, pipeline & BDSet KPIs and conduct regular performance reviews Ensure all team members are proactively hunting new leads Develop and implement a structured GCC sales playbook Enterprise, Government & Client Relations Secure major enterprise and government contracts across GCCBuild executive-level client relationships in all 3 markets Represent Brand Aid at regional forums & exhibitions Ensure high retention while continuously growing accounts Identify and convert major strategic partnership opportunities
REQUIRED QUALIFICATIONSBachelor's degree in Business, Marketing, or related field12–18 years in sales, 5+ in VP / Director leadership Proven proactive BD and lead generation track record in GCCBackground: marketing, media, production, events or exhibitions Strong government & enterprise client relationships across GCCFluent Arabic & English with executive presence
KEY SKILLS & COMPETENCIESProactive hunter and commercial leader — not just a manager Pipeline management & structured sales process discipline Multi-market team leadership & coaching Government & enterprise relationship building Strategic commercial planning & BD execution Budget, P&L & financial acumen
PREFERRED EXPERIENCEExperience managing multi-country sales teams in GCCGovernment tenders & public sector contracting experience Relationships with major brands, agencies & corporates in GCCBackground in events, exhibitions or marketing industry Experience building or implementing a structured sales process