Campaign & Digital Marketing (Sales & Aftersales)
Plan, execute, and monitor performance marketing campaigns across Meta (Instagram/Facebook), Google Ads, TikTok, SMS, WhatsApp, and emailers for New Vehicle Sales, Pre-Owned, and Aftersales/Service (Parts, Maintenance Packages, Accessories).
Develop localized digital content calendars and bilingual (English/Arabic) assets aligned with Piaggio, Vespa, Aprilia, and Moto Guzzi brand guidelines.
Track lead generation metrics (CPL, CPA, conversion rates, ROAS) and work closely with the sales team to ensure prompt lead routing and follow-up in CRM.
Showroom & Retail Marketing
Oversee point-of-sale (POS) visual merchandising, vehicle display setups, floor branding, and seasonal promotions across all retail and dealership touchpoints.
Drive footfall through local showroom activations, walk-in promotions, seasonal discount campaigns, and test-ride initiatives.
Manage inventory and deployment of marketing collateral (brochures, banners, branded accessories displays).
Events, Test Rides & Community Engagement
Organize and execute new model launch events, track-day activations (Aprilia), lifestyle rides/rallies (Vespa), and community meetups for motorcycle enthusiasts.
Coordinate mall activations, pop-up displays, B2B fleet expos (Piaggio commercial line), and local event sponsorships.
Build relationships with local motorcycle clubs, influencers, riding groups, and brand advocates to drive organic brand engagement.
Aftersales & Service Marketing
Design and implement targeted retention campaigns for service centers (e.g., periodic maintenance reminders, original spare parts promotions, accessory upsells).
Support service department customer satisfaction (CSI) initiatives and local workshop promotions.
Market Intelligence, Budgeting & Vendor Management
Monitor local 2-wheeler automotive market trends, competitor activity (Japanese, European, Chinese 2-wheeler brands), and pricing strategies.
Manage marketing budgets, prepare monthly ROI and KPI performance reports, and leverage analytics (Google Analytics, Meta Suite, Excel) for actionable insights.
Coordinate with creative agencies, media partners, printing suppliers, event organizers, and Piaggio regional CI compliance teams.
Desired Candidate Profile
Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
* Experience: 2–4 years of marketing or digital marketing experience within automotive (2-wheeler/4-wheeler), mobility, retail, or premium consumer goods in the UAE.
* Technical Skills: Hands-on experience with Meta Business Suite, Google Ads, Google Analytics, CRM tools, and intermediate to advanced MS Excel & PowerPoint. Familiarity with AI content and research tools is a plus.
* Language & Communication: Fluent in English; Arabic language proficiency is a strong advantage.
* Industry Knowledge: Passion for motorcycles/scooters, lifestyle mobility brands, and local UAE riding culture.
* Requirements: Valid UAE driver’s license (Motorcycle license is an added advantage).