The Marketing Manager – Social & Digital leads the companies social and digital presence across the portfolio: five social accounts spanning the corporate brand, together with the group’s websites, search visibility, email and CRM communications, and paid media across all channels.
Responsibilities Develop the social strategy across all five accounts, defining audience, tone, content pillars and platform priority per account while maintaining strategic coherence across the portfolio Recommend the annual social plan, channel mix and content volume for approval Set the creative direction and platform-native standard that the agency and in-house team produce against Manage accounts at different lifecycle stages Keep strategy current as platforms, formats and audience behavior shift, and bring new formats ahead of the market rather than behind it Act as the quality gate for all agency and in-house output before it goes forward for approval, returning work that fails brief, brand or platform standards Own the day-to-day management and leadership of the appointed agency across all accounts, holding them to scope, quality and agreed service levels.
Qualifications Educational Qualifications Bachelor’s degree in marketing, Digital Media, Communications or a related field
Professional Qualifications Certification in Meta Blueprint, Google Ads, Google Analytics or Tik Tok Marketing Science preferred
Experience Required7–10 years of experience in social and digital marketing, including a minimum of 2 years managing both a team and an external agency Experience leading a multi-disciplinary team spanning creative, performance and analytical roles, rather than a single-discipline team Track record of developing team members toward broader scope or promotion Demonstrable ownership of multiple social accounts with distinct audiences and tone, rather than a single brand channel Proven record of growing reach and engagement through short-form video, particularly Tik Tok, evidenced by performance data rather than assertion Hands-on accountability for paid media budgets and cost per result across more than one channel GCC experience with familiarity with regional platform behavior and bilingual audiences strongly preferred